Archive for April, 2010
How Search and Social Affect PR
Friday, April 23rd, 2010
Most marketers utilize search engine optimization in order to make it easier for customers to find them and, ultimately, buy their products. As search, social media, and public relations become more intertwined, marketers need to understand that journalists are essentially customers as well.
Lee Odden, the CEO of TopRank Online Marketing, spoke with WebProNews at OMS and explained this idea. It is no secret that all companies want media coverage since it produces credibility, sales, search visibility, and more. So, what can marketers do to get noticed by journalists?
Based on survey conducted by TopRank, 91 percent of reporters, journalists, and editors used Google to help them find contacts in 2008. Of those surveyed, only 27 percent used social media. However, George Washington University and Cision released a report this year showing that 86 percent of the media use blogs and 64 percent use social media.
What does this tell marketers? According to Odden, marketers need to optimize their content in regards to what journalists are looking for. In other words, he suggests including terms such as expert and other credentials, specifications, and trends that journalists would use.
Incidentally, the survey found that TV and online journalists were more apt to use social media to find information.
Duration : 0:3:38
Think3 and Seac02 announce the Green Digital Marketing Platform
Wednesday, April 21st, 2010
To Celebrate Earth Day 2010, Think3 and SEAC02 announce the “Green Digital Marketing Platform”, a shared project with the goal of providing the international market an innovative platform that is also aligned with the needs of the environment.
As of release 2010 Thinkdesign users will benefit, first in the world, of an Augmented Reality output, thanks to the integration of LinceoVR technology in the CAD software of Think3.
Duration : 0:4:3
Social networking sites have educational benefits
Wednesday, April 21st, 2010
University of Minnesota researcher Christine Greenhow breaks down how her research has found that social networking sites like Facebook and Myspace can have an impact for learning and educational growth for high school students. By working with students in a Minneapolis high school to study how they use the social sites, she has discovered that the benefits may just outweigh any risks.
This video is part of the Expert Perspectives series at the University of Minnesota.
Duration : 0:4:6
How To Approach Social Media In 2010
Wednesday, April 21st, 2010
While most companies have come to agree that social media use is important, the how remains unclear in many cases. Ravit Lichtenberg, founder and chief strategist of Ustrategy, was good enough to give her thoughts on the subject during an interview at OMS 2010.
Lichtenberg tried to dispel what might be one common misconception by stating, Social media itself is not a tool. It is a strategy. She then added, Every business should have a strategy around social media.
Lichtenberg thinks its best to form this strategy in a vision-driven way. The question companies should ask themselves is, Who do you want to be as a business when people see you online? Coming up with an answer will help organizations pick their approach.
Deciding on an online identity will also help employees who can be a businesss biggest advocates know how to act online. And Lichtenberg thinks it isnt wise for companies to forbid access to social networks, by the way.
Then heres one last tip: before trying to use social media to help with lead generation and sales, conduct specific campaigns around factors like awareness, market share, and buzz. These things are better-suited to social media and serve as good starting points.
Duration : 0:5:48
The Digital Goodlife.mov
Tuesday, April 20th, 2010
Stuart Farmer from Elitesuite Ltd on the “Digital Gooddlife” SME workshop at the International Digital Lab.
This work shop promotes practical knowledge of
digital technologies to support your critical business
processes such as marketing, finance, project
management, IT and more
So how can you use the latest technologies to
change your business, save money and also benefit
the planet by introducing smart digital technologies!
Learn about the latest free digital technologies:
- Can your business be run for free ?
- Communication, collaboration and business
management tools
- Making the most of your web profile
- Outsourcing your IT
- Security
- Greener business
Duration : 0:0:55
Mother Son Wedding Song “All To You” DJ Keo
Tuesday, April 20th, 2010
2011 Records Presents “All To You” by DJ Keo. Click Here http://www.keocross.com Or Visit iTunes For The Newest Mother Son Wedding Song. Happy Mother’s Day! Enjoy.
Duration : 0:3:48
Using Social Networking to Market Your Company
Tuesday, April 20th, 2010
Vermont Brownie Companys Katherine Hayward and Shawna Lidsky look for tips on how to use social networking to expand marketing.
Duration : 0:6:46
Email Marketing For Local Businesses
Sunday, April 18th, 2010
http://OptimizedDigitalMedia.com/blog Nik Severidt discusses how local businesses can use email marketing to engage customers and get customers coming back over and over. Nik Severidt is Co-Founder of Optimized Digital Media. Optimized Digital Media specializes in web-based video and social media marketing.
Duration : 0:3:10
Social Networking Tools Simplified
Sunday, April 18th, 2010
BHGrealestatehttp://gdata.youtube.com/feeds/api/users/bhgrealestatePeopleSocial Media, Twitter, Facebook, Myspace, LinkedIn, Blogging, Video, iPhone, Real Estate, BHGRE, RealogySocial Networking Tools Simplified
Duration : 0:8:16
We discuss social networking sites like Bgc, Adam4Adam, Men4Now.














