Social Media TV

Lisa Buyer, The Buyer Group, interviews Kristjan Mar Hauksson, Nordic eMarketing, on the subject of social media and the marketing mix. Kristjan talks about the problems Iceland faced in the aftermath of a terrible volcano eruption back in 2010 which almost torpedoed the Icelandic summer tourist travel season.

Kristjan talks about ceasing the momentum when it came to Inspiring people to travel to Iceland. Kristjan says whenever there is news about a volcano erupting in Iceland, there is approximately 900% more searches with the term, Iceland, in it than in a given normal year without any volcano eruptions. Kristjan says the trick was to influence those who are searching about Iceland. You need to be vigilant, according to Kristjan, and in using social media applications one must be listening and engaging your users. Kristjan says his company engaged those who were searching about Iceland in the aftermath of the volcano eruption and were able to save Iceland’s summer tourism season.

To learn more about speaking at SES London, please visit:
http://www.seslondon.com

Duration : 0:3:8

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Technorati Tags: 2010, 2011, buyer group, emarketing, eruption, Hauksson, Iceland, Icelandic, kristjan, lisa buyer, london, marketing, Nordic, searches, season, SES, social media, tourist, travel, volcano

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BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, lectures at SES San Francisco 2010 on the topic of social media and its ability to create hot triggers influencing human behavior. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior. BJ concludes by discussing some of the publications his lab is producing for 2011.

You can keep track of BJ Fogg’s daily musings on twitter @bjfogg

For more information on speaking at SES, please visit: http://www.sessanfrancisco.com

Duration : 0:12:54

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Technorati Tags: 2010, BJ Fogg, control, facebook, hot, howto, human behavior, mobile, motivated, Persuasive Technology, san francisco, SES, social media, Stanford, trigger, triggers

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This week we have Brian Solis, the most prolific student of social media . For more information, show notes, and an upcoming schedule, go to www.thisweekin.com.

Duration : 0:52:35

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Technorati Tags: 2010, alana, Bracco, E001, facebook, in, internet, joy, media, Mike Bracco, percival, sean, social, this, twi, TWiSM, twitter, week

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Duration : 0:5:12

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Duration : 0:5:12

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Have You got small problems with download? Take it easy, I have for You small tutorial how to download
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When You complete survey, I will have the words “Click HERE to download”. Then click “HERE” and Enjoy

If you like me file You can send me invite to be a friend or subscribe. I also do it.
If you have a problem with download – just send me PM, I will answer You as soon as possible.

Thank You and Enjoy!

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Duration : 0:4:16

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About new technologies of individualization and digital watermarking. By Dieter Simon, Meiller Direct, Germany.

Duration : 0:46:10

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Technorati Tags: 2010, advertising, digital, direct, individualization, interdirect, marketing, meiller, simon, technologies, watermarking

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Jamie O’Donnell, SEO-PR, interviews Dave Anna and Suzanne Galvez of Rosetta, on the exhibitor floor at SES San Francisco and Connected Marketing Week 2010. Rosetta is a top ten interactive agency in the United States, offering a full suite of search services, from paid search, organic search, display marketing , and social media, and a fully grown analytics practice and offers a full suite of services on the creative side, hosting and technical development.

Suzanne says consumer behavior has shifted, which is driving the changes in the current marketplace. Search is now integrated into such platforms as mobile, and via social media platforms. Dave then goes on to discuss a banking client of Rosetta and how Rosetta went about identifying the appropriate channels their client were using in order to help them benefit from the social media explosion, including using such applications as Facebook and Twitter. Then Rosetta measured the influence that social media is having on all of the remaining channels that the banking client was already using. Suzanne says for Rosetta’s retail clients, they are measuring much more significantly the impact that social media is having in the marketing mix identifying the appropriate attribution of the sale.

For more information about Rosetta, please visit: http://www.rosetta.com/Pages/default.aspx

For more information about exhibiting at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:5:28

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Technorati Tags: 2010, agency, analytics, banking, dave anna, display advertising, display marketing, facebook, google, how, influence, interactive, jamie o'donnell, measure, mobile, organic search, paid search, Platforms, rosetta, ses san Francisco, social media, suzanne Galvez, top ten, twitter

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Byron Gordon, SEO-PR, interviews Jeff Fowle, Owner-Operator/President of KK Bar Ranch and the AGChat Foundation and Ray Prock, Jr. of Ray-Lin Dairy at the #140 Character conference at Connected Marketing Week 2010 in San Francisco. Jeff says as a rancher he’s using social media tools Facebook, Twitter, and YouTube to reconnect with consumers and share news and information about farming and ranching. Through the AGChat Foundation, ranchers and farmers are able to share their stories about how food gets to the table using social media applications. Ray then discusses how he uses social media tools and applications such as blogs, Facebook, Twitter and YouTube on behalf of his dairy farm to tell the story to his consumers how the milk ends up in the dairy products they enjoy.

The AgChat℠ Foundation launched on April 1, 2010 and is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation educates and equips farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It gives them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.

For more information about the AGChat Foundation please visit: http://agchat.org/

AGChat Foundation can be found on Twitter at: @agchatfound

Duration : 0:6:59

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Technorati Tags: 2010, AgChat, agriculture, blogging, blogs, connected marketing week, consumers, dairy, facebook, farmers, farming, Jeff Fowle, KK Bar Ranch, linkedin, ranching, Ray Prock, Ray-Lin Dairy, san francisco, social media, twitter, youtube

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The Social Network – Trailer – Writer/producer Aaron Sorkin announced on his Facebook page that he is going to be writing a movie about the popular social networking site. Mark Zuckenberg created the site in 2004 at Harvard during his sophomore year. It now has over 60 million members and is valued at $16 billion.

Eisenberg will play Facebook CEO Mark Zuckerberg; Timberlake will play Sean Parker, the Napster co-founder who became Facebook’s founding president; and Andrew Garfield will play Eduardo Saverin, the Facebook co-founder who fell out with Zuckerberg over money.

Duration : 0:3:19

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Technorati Tags: 2010, analysis, andrew, Brenda, CEO, chat, Columbia, commentary, David, Drama, eisenberg, environment, facebook, fincher, garfield, internet, interview, itc, jesse, justin, mark, network, News, people, Pictures, Post, social, song, Sony, speech, talk, television show, the, timberlake, Trailer, trailers, web, Zuckenberg

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