Social Media TV

Tracy Falke, Freestyle Interactive, interviews Casey Rovinelli, Director of Marketing for the National Hockey League Players Association on the subject of how to improve collaboration between IT and marketing departments. Casey says digital marketers need a close, solid relationship with IT more than ever because of the rapid change within the Internet industry. People, the process, and the actual technology that powers a site are the top three priorities for companies to devote sufficient resources to in order to help both marketing and IT improve their communication, according to Casey. First, marketing and IT must initiate a social contract to help facilitate improved relations between both departments and better help them understand their respective needs. Second, getting the developers and the marketers in the same room can help streamline the process for a company as it promotes it newest products. Third, from a technology perspective, marketers need to give IT a “sandbox,” according to Casey, a place where IT folks can play with their latest developments and test their newest tools.

For more information on speaking at a future SES conference please visit: http://www.searchenginestrategies.com

Duration : 0:3:22

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Technorati Tags: 2010, bottom line, business, casey rovinelli, collaboration, digital marketers, Experts, hockey, howto, information technology, internet, IT, marketing, NHLPA, online marketing, optimize, sales, ses toronto

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A story about the founders of the social-networking website, Facebook.

Director: David Fincher

http://gifts.freebiejeebies.co.uk/144345

Duration : 0:2:27

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Technorati Tags: 2010, andrew, David, eisenberg, facebook, fincher, garfield, jesse, movie, New, Trailer

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A story about the founders of the social-networking website, Facebook.

Released:
US – 1st October 2010
UK – 15th October 2010

Duration : 0:2:31

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Technorati Tags: 2010, andrew, Brenda, Columbia, Drama, eisenberg, facebook, garfield, jesse, justin, network, social, song, the, timberlake, Trailer

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Jamie O’Donnell, SEO-PR, interviews Jeff Jones, Senior Product Manager, gShift Labs about exhibiting at SES New York 2010. gShift is about web presence optimization or WPO. According to Jeff, WPO is the evolution of SEO. WPO is the act of optimizing all of your online content, including social media and social networking sites for organic search. gShift’s Web Presence Optimizer™ allows agencies to optimize all content across a client’s web presence and track the impact of changes over time so you can prove ROI.

For more information about gShiftlabs please visit: http://www.gshiftlabs.com

For more information about exhibiting at SES please visit: http://www.searchenginestrategies.com

Duration : 0:2:54

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Technorati Tags: 2010, Gshift labs, jamie o'donnell, jeff jones, online content, organic search, seo, SEO-PR, ses new york, social media, Social Networking, web presence, web presence optimization, web presence optimizer, wpo

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Semana de Publicidade e Propaganda 2010 – USCS

Novas mídias são destaque na Semana de PP
Novas Mídias. Este é o tema da Semana de Publicidade e Propaganda, que a Escola de Comunicação da USCS promove entre os dias 25 e 28 de maio.

O objetivo principal da atividade é aproximar os estudantes das novas técnicas de mídia, tais como celular, internet, redes sociais entre outros meios e tecnologias.

Durante o evento, serão realizadas uma série de palestras (confira programação abaixo), além de uma exposição sobre mídia exterior e um concurso, que aborda a questão das eleições e o voto consciente.

A Semana de PP é aberta à comunidade, com entrada franca. As palestras ocorrem a partir das 19h20, no Teatro da USCS (Campus I – Prédio C). Mais informações pelo telefone 4239-3259.

Programação:

Palestras
Local: Teatro da USCS (campus I – prédio C)
Horário: a partir das 19h20

25/05 (terça-feira)
Das Cavernas ao Out-of-Home
Sergio Ávila, Sócio da RS Projetos

Redes Sociais: brincadeira de criança
Pablo José Assolini e Cláudio Barbosa Santos, Sócios da AscentBRAND

Novas Mídias: do social ao mobile
Gil Giardelli, Co-fundador da Gaia Creative

26/05 (quarta-feira)
Mercado de Trabalho e Empregabilidade
Neli Barboza, Diretora da Ricardo Xavier Recursos Humanos

Mobile: o futuro da Comunicação que já virou realidade
Douglas Miquelof, Coordenador de projetos especiais e novos negócios do Sistema Globo de Rádio

27/05 (quinta-feira)
Case Smirnoff: na carona do verão inesquecível
Andréa Rubim, atendimento da Wunderman

Publicidade Digital
Fabio Litano, Sócio da Oba Marketing

Final do Concurso: Eleições: o Voto Consciente
Clique aqui para acessar o regulamento

28/05 (sexta-feira)
Novas Mídias e o novo profissional de Comunicação
Giuliano Chiaradia, Diretor de criação da TV Globo e Produtor da Set Experimental.

Exposição sobre Mídia Exterior
Local: Pátio do Prédio B – campus I
Horário: das 9h30 às 22h
Data: de 24 a 28/05
Organizador: Sepex-SP (Sindicato das Empresas de Publicidade Exterior do Estado de SP)

Duration : 0:0:27

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Technorati Tags: 2010, Caetano, Comunicação, do, Escola, Mídias, Novas, PP, propaganda, PUBLICIDADE, São, Semana, Sul, Universidade, USCS

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Duration : 0:0:47

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Theres an interesting phenomenon going on involving Twitter and linking. A couple of years ago, when someone would see an interesting piece of content, they would link to it. Today, when this happens, people tweet it. So, what does this mean for link bait?

In this interview with WebProNews, Rand Fishkin of SEOmoz says, essentially, Twitter is cannibalizing the Webs link graph, and its doing so in a disproportionate manner for more social media forward industries.

Although Fishkin does not believe the link graph is disappearing completely, he says its growing faster in the social Web than it is in the blogosphere. Google is also picking up on this trend and is paying attention to tweets. According to Fishkin, people can calculate Page Rank with the Twitter graph in the same way people do on the Web. He thinks Google is working with this concept now and expects to see more from them in this area.

Speaking of Google, Mike McDonald asks Fishkin about Google Buzz. From a strategic standpoint, Fishkin believes Google wants to let people know that the social Web and social media are important to them. In addition, Google realizes the amount of sharing and connection that happens through email and wants to leverage it.

There are, however, many issues that have been raised over Google Buzz, as WPN previously reported. While the lasting power of Buzz is still to be determined, Fishkin says SEOs are waiting to where it goes before they fully embrace it.

What are your thoughts regarding link bait in this age of Twitter, and do you believe Google Buzz will stick around?

Duration : 0:7:55

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Technorati Tags: 2010, bait, Buzz, Fishkin, google, Link, McDonald, media, Mike, OMS, Rand, seo, seomoz, social, twitter, WebProNews

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Most marketers utilize search engine optimization in order to make it easier for customers to find them and, ultimately, buy their products. As search, social media, and public relations become more intertwined, marketers need to understand that journalists are essentially customers as well.

Lee Odden, the CEO of TopRank Online Marketing, spoke with WebProNews at OMS and explained this idea. It is no secret that all companies want media coverage since it produces credibility, sales, search visibility, and more. So, what can marketers do to get noticed by journalists?

Based on survey conducted by TopRank, 91 percent of reporters, journalists, and editors used Google to help them find contacts in 2008. Of those surveyed, only 27 percent used social media. However, George Washington University and Cision released a report this year showing that 86 percent of the media use blogs and 64 percent use social media.

What does this tell marketers? According to Odden, marketers need to optimize their content in regards to what journalists are looking for. In other words, he suggests including terms such as expert and other credentials, specifications, and trends that journalists would use.

Incidentally, the survey found that TV and online journalists were more apt to use social media to find information.

Duration : 0:3:38

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Technorati Tags: 2010, Lee, marketing, McDonald, media, Mike, Odden, OMS, online, public, relations, search, social, summit, TopRank, WebProNews

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While most companies have come to agree that social media use is important, the how remains unclear in many cases. Ravit Lichtenberg, founder and chief strategist of Ustrategy, was good enough to give her thoughts on the subject during an interview at OMS 2010.

Lichtenberg tried to dispel what might be one common misconception by stating, Social media itself is not a tool. It is a strategy. She then added, Every business should have a strategy around social media.

Lichtenberg thinks its best to form this strategy in a vision-driven way. The question companies should ask themselves is, Who do you want to be as a business when people see you online? Coming up with an answer will help organizations pick their approach.

Deciding on an online identity will also help employees who can be a businesss biggest advocates know how to act online. And Lichtenberg thinks it isnt wise for companies to forbid access to social networks, by the way.

Then heres one last tip: before trying to use social media to help with lead generation and sales, conduct specific campaigns around factors like awareness, market share, and buzz. These things are better-suited to social media and serve as good starting points.

Duration : 0:5:48

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Technorati Tags: 2010, Lichtenberg, McDonald, media, Mike, OMS, Ravit, social, Ustrategy, WebProNews

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Hytera endeavors to embrace the Digital Era by offering innovative and affordable digital products and solutions. As one of the few companies that own the core technologies, Hytera has launched DMR products compliant with the DMR standard. The new DMR family of products by Hytera will launch at IWCE 2010 and will include a portable (PD782), mobile (MD782), and a repeater (RD982).

For more information contact marketing@hytamerica.com or visit www.hytera.us.

Duration : 0:2:18

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Technorati Tags: 2010, accessories, Affordable, America, Americas, Audio, Bandwith, Compatible, digital, DMR, education, Fire, Frequency, Hotels, HYT, Hytera, IWCE, Las, Launch, Management, MD782, Mic, Microphone, Miramar, mobile, MotoTrbo, Output, PD782, PDT, police, Portable, power, product, Property, public, radio, Radios, RD982, Receive, Repeater, Rescue, Retail, RF, Safety, Science, security, Shenzhen, Speaker, Standard, Sunrise, technology, Tetra, Transmit, Two-Way, Utilities, Vegas, Voice, Works

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