T-Mobile introduces a playful smartphone device demo against Apple’s iPhone. The demo illustrates how Android-powered smartphones are just as good as iPhone, different than iPhone and more affordable in the total cost of ownership when paired with T-Mobile’s unlimited value plans.
Duration : 0:1:26
Search engine optimization Parody. Digital Marketing requires good analytics and the use of proper keywords to achieve results. It cost to be the boss!
Duration : 0:2:33
Justin Watson, General Manager Marketing Communications at Tourism New Zealand presents ‘From little fish to fisherman: Tourism New Zealand’s digital marketing evolution’.
Justin was invited to be a guest speaker at the launch of TNS Digital Life 2011 to NZ businesses at a breakfast event held in Auckland on Tuesday 22 November, 2011.
Digital Life provides opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Digital Life is the largest study of its kind – 72,000 interviews across 60 countries, covering 93% of the world’s online population.
Duration : 0:9:32
Quer saber mais sobre a WSI ou Marketing Digital?
Contacte-nos:
Email: info@pedrolimawsi.com
Tel: 964 199 138
Duration : 0:2:34
Greg Jarboe, SEO-PR, interviews SES Chicago 2011 keynoter, Mikel Chertudi of Adobe Systems, who will speak on the following topic, multi-channel marketing and measurement.
Chertudi will present on multi-channel measurement and focus on consumer packaged goods (CPG) and retailers. He will give examples of what marketing and digital marketers should be doing to measure their attribution in a multichannel setting. Marketers will learn to measure ROI and to make money across all channels.
Right now, companies are taking measured, siloed approaches across all the different marketing channels, including digital marketing, search, display, tv/print, according to Chertudi, and companies all think that they don’t talk to each other. Companies don’t understand the spill-over effect and they might be double-counting across those different channels, incorrectly measuring their results.
Chertudi will explain how to correctly measure, attribute and optimize a company’s investment across all marketing channels.
Visit Us And Learn More at: www.SESChicago.com
Duration : 0:3:47
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed.
Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it’s the interactions that you’re looking to grow. For example, every tweet, every video that gets viewed, etc…gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience for those who want to learn more about the brand itself.
To learn more about speaking at SES London, please visit:
http://www.seslondon.com
Duration : 0:4:48
This is a brief summary of some of the key research findings that are contained within our full white paper. The paper is aimed at helping senior marketers within pharmaceutical and healthcare organisations get up to speed on all the different aspects of search engine marketing. The author, Damon Lightley, explains why you should be optimising all your digital assets including video clips, images, clinical papers, tweets and not just web pages. The paper also includes some useful stats on how online search is being used by both consumers and physicians, the topics they are seeking information about and also details which groups of individuals are using their mobile phones to seek out healthcare related information on the Web. You can obtain a copy of the white paper as a PDF, Kindle or iPhone-iPad download at:
http://www.geneticdigital.co.uk/white-papers/
Duration : 0:6:8
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Duration : 0:5:58
Latitude Digital Marketing Discuss Search Engine Optimisation (SEO)
Duration : 0:2:8
May 18 (Bloomberg) — Bloomberg’s Cory Johnson discusses LinkedIn Corp.’s initial public offering.
The first major social-media company to sell shares to the public raised $352.8 million after pricing its shares at $45 each. Johnson speaks on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
Duration : 0:1:42
