Social Media TV

Christine Tieri, Prez & Creative Strategist at smith&jones idea agency
An entrepreneurial spirit, Christine spent the first part of her career in the New York City advertising industry, but always knew she would one day own her own agency. For over 15 years, Christine has built smith&jones into a premier idea agency known in Central New England as the place to come for big picture thinking and creative marketing solutions. smith&jones’ specialty is connecting clients with their audience wherever they are. The agency uses LinkageMarketing — the perfect mix of digital and traditional methods– to reach the desired consumer. The smith&jones client roster ranges from consumer products to finance to education to business-to-business, and includes: Dare Foods/Breton Crackers, Workers Credit Union, Nichols College, UMass Medical School and Southbridge Savings Bank, to name a few.

Christine always enjoys speaking to other entrepreneurs, business owners and marketers about injecting creativity and out-of-the-box ideas into their organizations.

In her presentation, Re-inventing Your Brand in the New Economy, Christine helps business owners understand that a brand is the face of the company and asks, “do you know what your brand is saying about you?” She will underscore the importance of properly positioning your brand, especially as the new economy continues to emerge. And, she will walk you through the steps of creating a brand experience that will stand out and get you noticed. If time allows, worksheets will be handed out to help take the first steps in revealing if your brand needs a refresh.

Duration : 0:2:4

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Technorati Tags: advertising, Branding, Christine, Economy, jones, Smith, Surviving, the, Tieri

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http://www.WeProvideBetter.com/ebusiness

First things first let me answer any questions you might ask. What is Affiliate Marketing and how can I earn money with it? Well first I tell you that it’s not a get rich quick scheme. This is not MLM or some product pyramid, do not sell on eBay, the envelope did not enter, or other online schemes. What’s that, a great online business, legit, and easy that can give you hundreds or even thousands of dollars per month extra.

What does this involve? Whether it’s basically just selling other people’s products that you get a commission. But not just selling product. Unlike Dropshipping or sell on eBay, there is no physical product for you to store or ship. That’s all digital products.

This is how it works. You’ll find digital products, an e-book or other digital media. Once you find a product, the next step is to promote it. There are many ways to promote products. For example you can use one of the free methods, including writing articles, blogs, post on forums or one of the many other free methods. Also you can promote use some paid methods, including paid advertising, pay per click such as Google AdWords, or many others. How you choose to advertise depending on your budget.

http://www.WeProvideBetter.com/ebusiness

Duration : 0:1:50

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Technorati Tags: ads, advertising, affiliate, affiliate marketing, affiliates, banner, based, blog, businesses, each, earn, earning, easy, engine, engines, fast, firal, forum, generation, Get, google, home, idea, income, internet, lead, leads, local, make, marketer, marketers, marketing, mlm, Mom, money, multilevel, network, networks, Now, online, oppurtunity, PPC, program, programme, programs, residual, rich, search, targeted, traffic, ways, web, work

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Feb. 17 (Bloomberg) — Reggie Bradford, chief executive officer of Virtue Inc., talks about prospects for corporate use of social media to market their products and services.
Bradford talks with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)

Duration : 0:4:29

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Technorati Tags: `Core', advertising, All, Audio, AV, Be, Bloomberg, Bradford, CEO, Company, computer, Computers, Consumer, English, Goods, internet, interview, Interviews, marketing, media, Multimedia, Multimedia-Exec, networking, News, of, Retail, Says, social, software, Syndicated, Team, to, US, Video, Visual

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Jan. 21 (Bloomberg) — Lou Kerner, a social-media analyst at Wedbush Securities Inc., talks about $1.5 billion in financing raised by Facebook Inc., owner of the world’s most popular social-networking site.
Goldman Sachs Group Inc. — and funds managed by the firm — along with Digital Sky Technologies invested $500 million in Facebook in December, valuing the company at $50 billion, Facebook said today in a statement. Goldman Sachs has also completed an oversubscribed offering to its non-U.S. clients in a fund that invested $1 billion, also valuing the company at $50 billion. Kerner talks with Carol Massar, Julie Hyman and Matt Miller on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

Duration : 0:3:0

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Technorati Tags: 100%, advertising, All, Audio, banking, Be, Billion, Bloomberg, Commonwealth, Company, corporate, E-commerce, Eastern, Emerging, English, Europe, facebook, finance, financial, Ind, internet, Interviews, Kerner, Markets, May, media, more, Multimedia, News, of, Says, Services, States, Team, Than, US, Video, Visual, Worth

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http://firstomarket.evplayer.com/?seed=strategy How video marketing and social media can grow your brick & mortar business and save a fortune in advertising costs, thus growing your business profits to a higher level

Duration : 0:11:36

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Technorati Tags: advertising, business, itswurthit, marketing, media, social, Video

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Video interviews from the 2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather. For more information from the conference visit our website: www.ana.net.

Duration : 0:3:15

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Technorati Tags: advertising, ANA, Digital Media, diversity, Interviews, marketing, multicultural, ogilvy & mather, social media, traditional media, Video

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Viewer advisory: This program contains explicit language.

Wine Library TV’s Gary Vaynerchuk gives his no-holds-barred take on how modern businesses must adapt to thrive in a social media-driven culture.

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On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.

Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.

Called the “king of social media”, he is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos.

Duration : 0:10:31

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Technorati Tags: ads, advertising, Branding, brands, customer, customers, facebook, fora, fora.tv, foratv, like, loyalty, Management, marketing, Service, TV, twitter

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HIT ON LINK

http://www.videobillboards.com.au/Pump-TV/

HIT ON LINK

http://www.pumptv.com.au

PumpTV partners with BP Australia

[Mon 02/08/2010 10:50:50]
Press release

Marketers will soon be able to reach more than five million Australian consumers as they watch TV while filling petrol at stations fitted with PumpTV screens owing to a newly signed partnership between BP and PumpTV.

The partnership will see PumpTV launch 1,200 screens across the BP network in Australia in the coming year; bringing them closer to achieving their goal of 4,800 screens reaching over 15 million consumers per month in 2012. The company currently has more than 600 screens reaching over two million consumers per month across petrol stations in Sydney, Melbourne, Brisbane, Perth and Adelaide.

Along with content partners Channel 7 and Yahoo!7, PumpTV delivers news, sports, weather and lifestyle updates and advertising content to consumers at petrol stations through 19″ sunlight readable LCD screens with full audio.

Advertisers on the PumpTV platform include AAMI, Amex, Hyundai, Cadbury, Schweppes, Myer, Pacific Magazines and Coca-Cola.

“We are very excited about the opportunity and potential the BP partnership provides us as we continue our rapid growth across Australia. We look forward to working with BP to create a complementary outdoor TV advertising platform that translates into revenue for companies and brands. It is exciting to be able to offer more companies the chance to enjoy solid return-on-investment like the 80% and 48% increase in instore product sales experienced by Cadbury Bubbly and Solo respectively after they advertised on PumpTV*,” said David Parker, CEO of PumpTV.

Research conducted by McNair Ingenuity, found that 88% of consumers recall advertisements aired on the PumpTV network and 26% say they would respond to one or more of the advertisements. An overwhelming 90% of the consumers commented that they enjoyed the break that PumpTV screens provided to the task of filling petrol.

Launched in November 2009, PumpTV delivers content and advertising to their proprietary LCD TV screens situated on petrol pumps at petrol stations, engaging an ‘on-the-go’ audience for up to four minute intervals.

* According to sales figures collated from instore sales at PumpTV fitted petrol stations running advertising campaigns and comparison with instore sales without PumpTV screens.

pumptv, pump tv, australia, signs, building signs, sign company, vinyl banner printer, signage, signmaker, marketing, advertising, sales, increase, how to, business, cheap, ideas, advertising campaign, advertising idea, australia digital media solutions, australia outdoor media solutions,

Duration : 0:2:34

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Technorati Tags: advertising, advertising campaign, advertising idea, Australia, building signs, business, cheap, how to, ideas, increase, marketing, pump tv, pumptv, sales, sign company, signage, signmaker, signs, vinyl banner printer

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About new technologies of individualization and digital watermarking. By Dieter Simon, Meiller Direct, Germany.

Duration : 0:46:10

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Technorati Tags: 2010, advertising, digital, direct, individualization, interdirect, marketing, meiller, simon, technologies, watermarking

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Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.

Duration : 0:5:1

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Technorati Tags: advertising, Ben Straley, Branding, marketing, Meteor Solutions, SMX, SMX Advanced 2009, social media, Social Metrics

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