Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.

Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.

But social media marketing isn’t monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.

Duration : 0:58:20

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Online social networking communities have developed into their own social networking communities bonded online much like they are offline, beyond what the corporations who purchased the technology conceived of. A corporation’s intention is to make money but a whole new phenomenon has developed that is the germ of a social revolution. Corporations provide only the technical platform (at colocation centers) and should make reasonable money off these networks, but if the participants in these sites want some control of decisions about how these communities operate on these corporations platforms, they need to understand the nature of corporations. We will see communities develop on sites such as YouTube, MySpace, Facebook and some not yet known, and that these communities can relocate across platforms.

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Duration : 0:6:26

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