Social Media TV

0:00-1:00 We’re here today on the This Week in Social Media pilot episode!
1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com).
1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon.
3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media?
4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up?
9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right?
10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies?
12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard.
13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts?
17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right?
19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list.
20:15-21:15 How does a big brand work itself into these conversations?
21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the selection of their new flavors and how Levi’s crowd-sourced the selection of their new brand faces.
23:30-25:30 Will social media prompt brands to act in a more ethical fashion?
25:30-27:00 I hear a lot of CEOs who say that Twitter just isn’t for them. What do you say to those people?
27:00-29:00 So what’s the best way to get started? What do you tell a company to do first?
29:00-31:00 How does a company establish what they stand for as a brand? How do they define it?
31:00-33:00 People have been using Twitter as a means of organization when other communication methods aren’t available. What are your thoughts on this?
33:00-34:45 In my opinion, Facebook has given us a big reason to be distrustful of their service, and now Google has walked in and positioned themselves as a hero.
34:45-36:30 Simon: We are now in the data trading businesses. Look at someone like Lady Gaga launching her own Little Monsters social network.
36:30-38:15 I think the shift is that we, as consumers, can now demand an equal amount of privacy.
38:15-41:00 So consumers are going to re-seize control of the conversation? How?
41:00-41:15 Thank you for joining us today Simon!

We want to hear from you! Tell us who you’d like to see as a guest and what hot topics in social media you’re interested in at twisocialmedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Simon: @simonmainwaring

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:20

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Technorati Tags: Branding, brands, facebook, google, identity, robert tercek, simon mainwaring, social media, this week in social media, TWiSM, twitter, we first

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What do you think about social media etiquette? Common sense tells us that etiquette can be useful, but some argue that the lack of it has added to the success of social media.

Pamela Eyring, the President and Director of The Protocol School of Washington, believes that it is necessary for professional purposes. As she explains, social media can be very effective for consumers and businesses, but one wrong move can cause a very harmful impact.

She advises users to consider how their actions on social sites reflect on their own brand or image. By taking this into consideration before a user posts, he has a better chance of avoiding pitfalls.

Duration : 0:7:17

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Technorati Tags: Branding, Etiquette, Pamela Eyring, social media

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Christine Tieri, Prez & Creative Strategist at smith&jones idea agency
An entrepreneurial spirit, Christine spent the first part of her career in the New York City advertising industry, but always knew she would one day own her own agency. For over 15 years, Christine has built smith&jones into a premier idea agency known in Central New England as the place to come for big picture thinking and creative marketing solutions. smith&jones’ specialty is connecting clients with their audience wherever they are. The agency uses LinkageMarketing — the perfect mix of digital and traditional methods– to reach the desired consumer. The smith&jones client roster ranges from consumer products to finance to education to business-to-business, and includes: Dare Foods/Breton Crackers, Workers Credit Union, Nichols College, UMass Medical School and Southbridge Savings Bank, to name a few.

Christine always enjoys speaking to other entrepreneurs, business owners and marketers about injecting creativity and out-of-the-box ideas into their organizations.

In her presentation, Re-inventing Your Brand in the New Economy, Christine helps business owners understand that a brand is the face of the company and asks, “do you know what your brand is saying about you?” She will underscore the importance of properly positioning your brand, especially as the new economy continues to emerge. And, she will walk you through the steps of creating a brand experience that will stand out and get you noticed. If time allows, worksheets will be handed out to help take the first steps in revealing if your brand needs a refresh.

Duration : 0:2:4

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Technorati Tags: advertising, Branding, Christine, Economy, jones, Smith, Surviving, the, Tieri

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Viewer advisory: This program contains explicit language.

Wine Library TV’s Gary Vaynerchuk gives his no-holds-barred take on how modern businesses must adapt to thrive in a social media-driven culture.

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On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.

Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.

Called the “king of social media”, he is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos.

Duration : 0:10:31

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Technorati Tags: ads, advertising, Branding, brands, customer, customers, facebook, fora, fora.tv, foratv, like, loyalty, Management, marketing, Service, TV, twitter

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Demo de nuestra tecnología de Realidad Aumentada para móviles donde reconocemos una imagen del risotto de setas de Gallina Blanca y encima de la cual sobreponemos el video del anuncio publicitario.
Down to Moon es una start-up residente en el centro de Innovación de ESADE Creapolis en Sant Cugat del Vallès (Barcelona). Estamos especializados en Realidad Aumentada y hemos desarrollado una tecnología para móviles a un tal nivel que podemos reconocer cualquier tipo de imagen (fotos, logos, packaging, dibujos,…) y sobreponer cualquier tipo de contenido digital (videos, objetos 3D animados, textos, menús interactivos,…). Las posibilidades de uso son ilimitadas especialmente para marketing, retail, branding, naming, prensa,… Para más detalles visita nuestra web y/o contáctanos a info@downtomoon.com

Duration : 0:0:23

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Technorati Tags: augmented reality, Branding, image recognition, iphone, iPod Touch, marketing, mobile, movil, móviles, naming, realidad aumentada, realitat augmentada, reconocimiento de imagen, Retail

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Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.

Duration : 0:5:1

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Technorati Tags: advertising, Ben Straley, Branding, marketing, Meteor Solutions, SMX, SMX Advanced 2009, social media, Social Metrics

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Another BiG Production offers a full range of digital marketing solutions. Get more information at www.anotherBiGproduction.com

Duration : 0:1:7

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Technorati Tags: advertising, animation, Branding, commercials, digital marketing, Editing, graphics, Imaging, Interactive Marketing, Interactive Media, production, radio, Television

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