Creating social media strategies using audience research at SES
Thursday, April 7th, 2011
Heather Caldwell, Timber Tops, shares her experience attending the SES New York training session: Creating Social Media Strategies Using Audience Research. The training session was taught by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
In this course students are introduced into the world of online audience research through the use of various tools such as buzz monitoring tools, keyword analysis tools, trending and insight tools. Through the use of these online research tools the students are introduced into understanding how to not just look at the quantity, but the quality of the data they are collecting and how that applies to efforts in social media marketing.
This course covers different types of social media communities such as networking (Facebook, LinkedIn), microblogging (Twitter), social news (Digg, Reddit, Mixx) & bookmarking (Delicious), geo-location services (Foursquare, Gowalla, Facebook Places) and even brush on how mobile marketing is also a factor of any social media strategy. By combining the research aspect with the knowledge of what audiences are doing in different social media and online marketing channels, students can create much more solid and successful social media strategies.
To learn more about attending SES training sessions, please visit:
http://www.searchenginestrategies.com
Duration : 0:0:22
Theres an interesting phenomenon going on involving Twitter and linking. A couple of years ago, when someone would see an interesting piece of content, they would link to it. Today, when this happens, people tweet it. So, what does this mean for link bait?
Start conversations about the things you find interesting. Share updates, photos, videos, and more. http://buzz.google.com
just to promote the sites i’m on
Google hopes to help users manage the increasingly large amount of social networking information they get
Feb. 10 (Bloomberg) — Jeff Jarvis, author of “What Would Google Do?,” talks with Bloomberg’s Betty Liu about Google Inc.’s new social networking software.
