Social Media Week Global Promo 2012
Saturday, January 21st, 2012
Social Media Week is a global multi-city conference. On Feb 13-17 we host in New York, Miami, DC, Paris, Hamburg, London, Tokyo, Singapore, Hong Kong, São Paulo, Toronto, San Francisco. Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, Social Media Week’s theme in February 2012 will focus on Empowering Change through Collaboration.
Duration : 0:2:34
http://www.InstantDane.tv ~ Dane relates success strategies for the new digital era — with the radical (at the time) and counter-intuitive concept of the Auto Mall — disparate and competing companies all increasing their individual success through sharing the same space.
Tracy Falke, Freestyle Interactive, interviews Casey Rovinelli, Director of Marketing for the National Hockey League Players Association on the subject of how to improve collaboration between IT and marketing departments. Casey says digital marketers need a close, solid relationship with IT more than ever because of the rapid change within the Internet industry. People, the process, and the actual technology that powers a site are the top three priorities for companies to devote sufficient resources to in order to help both marketing and IT improve their communication, according to Casey. First, marketing and IT must initiate a social contract to help facilitate improved relations between both departments and better help them understand their respective needs. Second, getting the developers and the marketers in the same room can help streamline the process for a company as it promotes it newest products. Third, from a technology perspective, marketers need to give IT a “sandbox,” according to Casey, a place where IT folks can play with their latest developments and test their newest tools. 
This is the IBM Stop Talking.Start Doing TV Commercials about social networking.
