According to Ted Ulle, the Senior Search Analyst for Converseon, information architecture should be the bedrock of websites. Unfortunately, many people leave it out because it can be challenging. In this interview, Ulle discusses what effective information architecture should be and the evolution of both coding and social media.
Duration : 0:11:35
Part 1 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See http://www.mediafuturist.com/2009/09/the-next-5-years-in-social-media-picnic-09.html for more details and the PDF download Special thanks to the great people at http://www.picnicnetwork.org/
Duration : 0:9:55
