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KLM will let passengers select who to sit next to on flights using social media such as Facebook. The Dutch airline, part of Star Alliance, will introduce the app next month. KLM says “meet and seat” is aimed at networking, but will some abuse it to join the Mile High Club?

Who you are seated next to on a plane can definitely affect your air travel experience. This is why KLM wants to give passengers the option of selecting who to sit next to using social media tools like Facebook. KLM says the “meet and seat” program can be used for networking or to find passengers who share similar interests.

Duration : 0:1:12

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Technorati Tags: animation, facebook, in flight, KLM, marketing, Meet and Seat, Mile High Club, networking, Next Media, Next Media Animation, NMA, online, online dating, seat selection, social media, Taiwan, Taiwan animation, Taiwanese animation

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This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification.

TIMECODES

00:00 Introduction
01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic
02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t
04:30 How games reflect our times
06:09 The most popular game in the world: CityVille
8:49 Where’s the game in CityVille? Giving gifts!
9:39 Zynga’s ‘spamming model’
10:40 Social obligation and social gaming
12:00 Zynga’s symbiotic, but captive, relationship with Facebook
12:49 Gamification sucks! What are we talking about when we talk about gamification.
15:20 Gamification is the datamining business
15:44 Jane McGonigal’s Vision
17:00 Idealists vs. Realists
18:58 Pointification of Life and BF Skinner
21:30 Foursquare+Groupon+Zynga= Giant Habitrail
23:00 TaskRabbit
23:50 An appeal to game developers to do better
24:10 Convergent technology
25:10 Apple has enough cash to buy all the other mobile companies
26:30 The collapsing cycle of innovation
29:00 Augmented reality
32:30 The “One Ring” of social gaming= NFC
34:50 60% of what is purchased on phones are games
36:08 Ford Fusion has a built in game
37:30 The revival of the “Fun Factor”
38:00 Bringing back mythology into games using secrets
40:00 Transgression as a driving force in games
42:20 Games are entirely too nice
43:40 Modern Mythology
48:50 The most powerful stories are the ones that say the monster is within you
49:25 Spectacle
51:00 Deception- Featuring Marco Tempest
56:00 Closing

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email TWiSocialMedia@thisweekin.com

FOLLOW ON TWITTER

Robert: @superplex
This Week in Social Media: @TWiSocialMedia

Duration : 0:57:29

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Technorati Tags: android, Casual Connect, Cityville, facebook, farmville, Games, Gamification, google, iPad, IPhone Video Game myth, play, robert tercek, Social Gaming, social media, taskrabbit, ThisWeekin, TWiSM E011YT, twitter, zynga

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Byron Gordon, SEO-PR, interviews Bryan Srabian, Director of Social Media, San Francisco Giants, on the subject of social media marketing for a major professional sports organization at SES Chicago, 2011.

Bryan begins by answering how he became director of social media for the San Francisco Giants. Bryan had worked for the Giants for 14 seasons, working a variety of positions. He later left the organization but was later called back to head newly created position of social media director back in January of 2010. Bryan says major sports organizations are actively exploring how to effectively use social media marketing and some have devoted greater budgets for the department than others. Bryan is solely responsible for the Giants social media outreach. Brian stresses the importance of learning how to use Facebook, Twitter, YouTube, Google Plus, in addition to understanding the brand in order to respond and connect with your fans.

Next, Brian discusses the differences between Facebook and Twitter and what is more appropriate for the type of post you wish to make when connecting with your fans. The Giants have some 1.2 million fans on their Facebook page (more than half of those are from Bay Area fans) and more than two hundred thousand Twitter followers. Twitter is about real-time communication, according to Bryan, and Tweets have a short shelf-life which makes it easy to move offers fairly quickly while Facebook is better at promoting events and getting feedback from fans.

Bryan also elaborates on the importance of conducting reputation management for the SF Giants using social media and listening to what the fans have to say and share. Social media has given us the ability to react and learn from our fans. The key takeaway for Bryan is listening first and then engaging your fans. There is not one owner of the San Francisco Giants. It is the community of fans who “own” the SF Giants, according to Bryan.

Join SES on Facebook at: http://www.facebook.com/SESConf
Follow us on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Giants on Facebook: https://www.facebook.com/Giants
Follow the Giants on Twitter: @sfgiants
SF Giants blog: http://giantsbaseballblog.blogspot.com

Duration : 0:5:48

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Technorati Tags: @sfgiants, @srabe, 2011, baseball, baseball game, bryan srabian, business, business interviews, champion, chicago, connecting, director, director of social media, Events, facebook, Fans:, Giants, giants interviews, google, jobs, major league, Management, organization, plus, promoting, reputation, san francisco, SES, social media, Sports, sports industry interviews, sports marketing, sports social media, success in sports, tweets, twitter, world, youtube

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Social Media has changed the way EMC engages with all of our audiences. The social web gives us an opportunity to strengthen our relationships with customers and partners, and the public.

The benefits of Social Media are great, but with great reward comes great responsibility. This brief training video is designed to communicate the key points of proper social engagement while not losing sight of the ‘fun’ side of Social Media.

Learn more at http://emc.com/social

Duration : 0:4:23

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Technorati Tags: #SMDay, caveman, ebusiness, ECN, EMC, EMC Community Network, EMC Corporation, EMC ONE, EMCONE, engagement marketing, facebook, linkedin, media, smday11, smday2011, social, social media 101, Social Media Day 2011, social media networking, social media optimization, social media tools, Social Media Training, Social Networking, social-media-for-business, twitter, Using, youtube

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Hundreds of people were in and out of Occupy Austin’s tenth day at City Hall. Many were looking at laptops and cell phones, monitoring live streams and Twitter feeds from other Occupy movements worldwide.

Duration : 0:1:47

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Technorati Tags: City Hall, facebook, Occupy Austin, Occupy Wall Street, social media, twitter

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0:00-1:00 On This Week in Social Media we’re talking about People Power with Mark Pesce and Brad McCarty.
1:00-1:30 Mark, how are things in Sydney?
1:30-4:15 Mark, you developed a whole world of virtual reality through VRML. How do you think we’ve ended up since the vision you had in the 1990s?
4:15-5:15 At one point, the tweets were moving faster than the storm (Hurricane Irene) itself.
5:15-7:00 Welcome to Brad, North American editor for The Next Web. How are things in Nashville?
7:00-8:30 Brad- I was looking at a story out of Indonesia this week about a woman who ran a social media campaign for an election in Indonesia and is now getting offers as a social media coach.
8:30-11:00 This week, we’re taking a look at MTV and their use of social media for the Movie Awards. Any reaction, Mark or Brad?
11:00-11:30 At that event, Beyonce broke the news of her pregnancy and generated more tweets per minute than any other world event, ever.
11:30-13:30 Even a year after the BP Deepwater Horizon incident, BP continues to lose in its social media efforts to rehabilitate the brand.
13:30-16:00 Doesn’t it seem strange that a head of PR wouldn’t use these tools themselves and be familiar with them?
16:00-17:00 Brad: Pitch me on Twitter. 140 characters or less is what I have time to read.
17:00-19:00 Marketers say they want to have a dialogue with their customers, but their dollars are still spent on traditional, one-sized media.
19:00-20:15 Mark: Guidelines are different than brands.
20:15-22:45 Icelandic citizens are currently crowdsourcing the re-write of their nation’s constitution. Mark, what are your thoughts on that?
22:45-26:45 Your role as a citizen in a western democracy is somewhat limited outside of voting. Will the democratization of media lead to a revitalization of democracy itself?
26:45-28:30 Brad, any perspectives on that on your end?
28:30-29:30 That raises the question: If our government institutions were created at a time when we were largely an agrarian population and information only spread as fast as news via horseback could.
29:30-32:30 There was a report this week about the mayor of a town in Syria who took to YouTube to bypass government controls.
32:30-33:45 Mark: We have people fact-checking with political aims and one of the outcomes of that process is that now there’s an extreme amount of caution with the mainstream media.
33:45-36:00 One of the companies at the core in driving the stake into the heart of old media is WikiLeaks.
36:00-38:15 Mark: There’s a correlation between the percentage of the population that has a mobile phone and whether they have access to the Internet and to their likelihood of a revolution.
38:15-40:30 The velocity at which information during revolutions can spread via Twitter and BlackBerry messenger is astounding.
40:30-41:00 It’s events like Beyonce’s baby bump and Justin Bieber’s new album that gets people familiar with the tools and then enables people to use them in social movements.
41:00-41:30 Thank you to Mark (@mpesce) and Brad (@bradmccarty). And be sure to follow us on Twitter @TWiSocialMedia and on Facebook at TWiSocialMedia.

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email twisocialmedia@thisweekin.com

Support This Week in Social Media and independent programming by joining the TWiSM Producer Program at ThisWeekinSocialMedia.co!

FOLLOW ON TWITTER
Robert: @superplex
TWiSM: @twisocialmedia
Mark: @mpesce
Brad: @bradmccarty

Special thanks to the members of the TWiSM Producer Program

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:37

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Technorati Tags: beyond, bp, brad mccarty, Entertainment, facebook, Government, gulf coast, mark pesce, media, network, New, oil spill, organized, robert tercek, Shows, social, this week in, this week in social media, Trends, TV, twi, twitter, web, Wikileaks

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The Legislature has no formal rules or guidelines regarding lawmaker use of social media – including Facebook, blogs, Twitter, Flickr and YouTube. The concern is that social media might be misused, even accidentally

Duration : 0:1:44

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Technorati Tags: facebook, lawmakers, media, politicians, social, twitter, youtube

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Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email.

0:00-1:00 Today, on This Week in Social Media, we’ll cover the latest from uber-social network Facebook and also dive into the world of social TV viewing.
1:00-2:00 First up we have Marshall Kirkpatrick from ReadWriteWeb to talk to us about Facebook’s big changes.
2:00-4:00 There’s also been a massive change to the Facebook profile look, yes?
4:00-5:00 What about big media? We heard from Netflix this week that they won’t be integrating in the US. What’s your take on this?
5:00-6:00 Thanks for joining us today, Marshall. Everyone remember to follow him on Twitter @marshallk.
6:00-6:45 Also joining us today is Mike Bracco, product manager at Mahalo, who will be previewing the Facebook changes for us.
6:45-7:45 And you have control over that image as a user?
7:45-8:30 Tell us a bit about the mapping feature.
8:30-9:00 So what’s the biggest new integration that Facebook has made?
9:00-9:30 Mike, thanks so much for taking us on that tour. Everyone remember to follow him on Twitter @bracco.
9:30-10:15 We’ve got a start studded panel this week: Somrat Niyogi of Miso, Fraser Kelton of GetGlue and Gabriele Gresta of Digital Magics and Bibop. Where are you coming from today, Fraser?
10:15-11:30 What’s happening at Miso and where are you, Somrat?
11:30-13:00 So today we’re talking about social TV and the advent of connected viewing. It seems like GetGlue has positioned themselves as a leader in the space, is that true?
13:00-14:00 So most people are checking in through their mobile devices?
14:00-15:00 Somrat, tell me a bit about what makes Miso similar or different from GetGlue?
15:00-18:00 So the distinction is that GetGlue is about the check-in, while Miso is doubling down on television?
18:00-18:30 And Somrat and Fraser, you both launched last year?
18:30-21:00 Gabriele, you’ve been involved in this space for quite some time, yes? Tell us what you’re doing these days in the interactive TV space, Gabriele?
21:00-22:45 So the differentiator is that the person producing or switching the TV show can actually roll in all of the social media live?
22:45-24:30 Fraser or Somrat, are there plans to include this “in-line” viewing functionality on your platforms?
24:30-26:00 What’s the typical adoption pattern for GetGlue users?
26:00-27:00 Gabriele, what’s the partnership process like with broadcasters?
27:00-30:45 So you built that software specifically for someone in a control room to optimize that viewing process?
30:45-31:30 Gabriele, do you disagree? Should broadcasters welcome the social additions to the viewing experience?
31:30-32:00 And if you see that your friend is watching something on Facebook, does that definitely pique someone’s interest?
32:00-33:00 Fraser: As the builder of a product in this space, I think it’s important to remember that TV has always been inherently social.
33:00-35:00 Somrat, do you need the permission of the broadcaster to add this layer of content?
35:00-37:00 And Somrat, you’re doing that without any deep relationship with the content producers, yes? And this allows you to move faster?
37:00-37:45 Are tablets and phones the principal platforms?
37:45-40:00 So we can break this down into three steps: social discovery, social connection and contribution. Of those three, Gabriele, your company can do all three, is that correct?
40:00-42:00 News for the TV companies watching this show: get with the program fast, because other companies are creating social experiences with–or without–your permission.
42:00-45:00 What’s the threat in Facebook’s new announcement that they’re offering this integration as part of the new platform?
45:00-47:00 Somrat, given your connection to Google, you’ll certainly be integrating with Google+, yes?
47:00-48:00 Thank you to everyone for joining us today. Everyone make sure to follow all of our guests on Twitter.
48:00-48:30 We’d also love to hear from you: tweet us @TWiSocialMedia or find us on Facebook at facebook.com/twisocialmedia

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email TWiSocialMedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Marshall: @marshallk
Mike: @bracco
Fraser: @fraser
Somrat: @sniyogi
Gabriele: @gabrielegresta

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer Serena Ehrlich
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:49:1

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Technorati Tags: bibop, digital magics, Entertainment, facebook, gabriele greets, getglue, interactive TV, marshall kirkpatrick, media, miso, network, New, readwriteweb, robert tercek, Shows, social, social graph, this week in, this week in social media, TV, twi, web

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Does procurement play a role in social media? Volkswagen’s Sara Devine talks to MediaCom

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom’s The Insider series, a quarterly communications programme designed to help advertisers understand the latest trends and topics in the media industry.

http://www.mediacom.com/en/news–insights/the-insider/about-the-insider.aspx

Duration : 0:2:34

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Technorati Tags: Carolyn Everson, facebook, marketing, media, Media buying, Media Planning, MediaCom, MediaCom Global, MediaCom Interaction, MediaComGlobal, Michael Kassan, Procurement, Sara Devine, Sloan Broderick, social media, Social Networking, Volkswagen, VW

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0:00-1:00 We’re here today on the This Week in Social Media pilot episode!
1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com).
1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon.
3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media?
4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up?
9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right?
10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies?
12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard.
13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts?
17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right?
19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list.
20:15-21:15 How does a big brand work itself into these conversations?
21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the selection of their new flavors and how Levi’s crowd-sourced the selection of their new brand faces.
23:30-25:30 Will social media prompt brands to act in a more ethical fashion?
25:30-27:00 I hear a lot of CEOs who say that Twitter just isn’t for them. What do you say to those people?
27:00-29:00 So what’s the best way to get started? What do you tell a company to do first?
29:00-31:00 How does a company establish what they stand for as a brand? How do they define it?
31:00-33:00 People have been using Twitter as a means of organization when other communication methods aren’t available. What are your thoughts on this?
33:00-34:45 In my opinion, Facebook has given us a big reason to be distrustful of their service, and now Google has walked in and positioned themselves as a hero.
34:45-36:30 Simon: We are now in the data trading businesses. Look at someone like Lady Gaga launching her own Little Monsters social network.
36:30-38:15 I think the shift is that we, as consumers, can now demand an equal amount of privacy.
38:15-41:00 So consumers are going to re-seize control of the conversation? How?
41:00-41:15 Thank you for joining us today Simon!

We want to hear from you! Tell us who you’d like to see as a guest and what hot topics in social media you’re interested in at twisocialmedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Simon: @simonmainwaring

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:20

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Technorati Tags: Branding, brands, facebook, google, identity, robert tercek, simon mainwaring, social media, this week in social media, TWiSM, twitter, we first

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