Merging Social Media with Healthcare
Saturday, September 10th, 2011
Social media is making its way into just about every industry, and the healthcare industry is no exception. Healthcare is a very regulated industry, but it is still finding ways to incorporate social media. Although it’s a slow process, it is still progress.
Websites such as CaringBridge has helped this development by creating an outlet for family and friends to stay up to date on a loved one’s condition. As these types of support groups have expanded online, patients often go to them for information instead of going to a healthcare professional.
For this reason, Sona Mehring, the CEO and Founder of CaringBridge, told us that social media has changed the healthcare industry for the better. She believes that patients have more support, which helps them to heal more quickly.
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This is a brief summary of some of the key research findings that are contained within our full white paper. The paper is aimed at helping senior marketers within pharmaceutical and healthcare organisations get up to speed on all the different aspects of search engine marketing. The author, Damon Lightley, explains why you should be optimising all your digital assets including video clips, images, clinical papers, tweets and not just web pages. The paper also includes some useful stats on how online search is being used by both consumers and physicians, the topics they are seeking information about and also details which groups of individuals are using their mobile phones to seek out healthcare related information on the Web. You can obtain a copy of the white paper as a PDF, Kindle or iPhone-iPad download at:
Venture Capitalist Bryan Roberts on expanding his investments in medicine.
Social / Digital Media Provides More Than Marketing. It provides opportunities for crowd-sourcing, product development research, and political capital gains.
