Implement multi-channel marketing and measurement: keynote Mikel Chertudi, Adobe at SES Chicago 2011
Saturday, September 10th, 2011
Greg Jarboe, SEO-PR, interviews SES Chicago 2011 keynoter, Mikel Chertudi of Adobe Systems, who will speak on the following topic, multi-channel marketing and measurement.
Chertudi will present on multi-channel measurement and focus on consumer packaged goods (CPG) and retailers. He will give examples of what marketing and digital marketers should be doing to measure their attribution in a multichannel setting. Marketers will learn to measure ROI and to make money across all channels.
Right now, companies are taking measured, siloed approaches across all the different marketing channels, including digital marketing, search, display, tv/print, according to Chertudi, and companies all think that they don’t talk to each other. Companies don’t understand the spill-over effect and they might be double-counting across those different channels, incorrectly measuring their results.
Chertudi will explain how to correctly measure, attribute and optimize a company’s investment across all marketing channels.
Visit Us And Learn More at: www.SESChicago.com
Duration : 0:3:47
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