Social Media TV

0:00-1:00 We’re here today on the This Week in Social Media pilot episode!
1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com).
1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon.
3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media?
4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up?
9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right?
10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies?
12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard.
13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts?
17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right?
19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list.
20:15-21:15 How does a big brand work itself into these conversations?
21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the selection of their new flavors and how Levi’s crowd-sourced the selection of their new brand faces.
23:30-25:30 Will social media prompt brands to act in a more ethical fashion?
25:30-27:00 I hear a lot of CEOs who say that Twitter just isn’t for them. What do you say to those people?
27:00-29:00 So what’s the best way to get started? What do you tell a company to do first?
29:00-31:00 How does a company establish what they stand for as a brand? How do they define it?
31:00-33:00 People have been using Twitter as a means of organization when other communication methods aren’t available. What are your thoughts on this?
33:00-34:45 In my opinion, Facebook has given us a big reason to be distrustful of their service, and now Google has walked in and positioned themselves as a hero.
34:45-36:30 Simon: We are now in the data trading businesses. Look at someone like Lady Gaga launching her own Little Monsters social network.
36:30-38:15 I think the shift is that we, as consumers, can now demand an equal amount of privacy.
38:15-41:00 So consumers are going to re-seize control of the conversation? How?
41:00-41:15 Thank you for joining us today Simon!

We want to hear from you! Tell us who you’d like to see as a guest and what hot topics in social media you’re interested in at twisocialmedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Simon: @simonmainwaring

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:20

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Technorati Tags: Branding, brands, facebook, google, identity, robert tercek, simon mainwaring, social media, this week in social media, TWiSM, twitter, we first

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IDentity.Next10 is a unique, leading, facilitated, user-driven (un)-conference that will bring ICT, Security, Business and Marketing experts together around the digital identity topic

Duration : 0:1:1

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Technorati Tags: business user driven, cloud computing, Consumer, control, digital identity, fokker terminal, ict, identity, marketeers, mobile, privacy, security, social, the hague, unconference, value chain

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Ever post a photo on a blog that ended a job? Ever write something on your MySpace that got you in trouble? Brain dump and risque photos on Social Networking sites and Blogs can lead a person to disaster and even to jail. http://www.IDTheftSecurity.com

Duration : 0:1:7

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Technorati Tags: facebook, identity, internet, myspace, networking, Pharming, Phishing, privacy, Safety, Scams, security, shareware, social, theft

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Whether you’re a national brand, a local institution, or somewhere in-between, interactive marketing is all about results. Research shows that web videos are shown to have a direct effect on conversion activities on your website.

The diagram shown in this video illustrates how web videos drive conversion rates up substantially more.

Just a few of the questions this powerful video will help you answer:

* Evaluate conversion rates per links
* Estimate the real dollar return of using video
* Measure how web-features incorporating rich media correlate to conversions so you can promote more of what works

Duration : 0:0:46

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Technorati Tags: ad, brand, Company, cutting, edge, graphics, identity, marketing, motion, production, research, videos, web

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(April 10, 2009) The emergence of ubiquitous, persistent online identity, social graph, and feeds are fundamentally transforming individuals’ behavior, expectations and experience across the Web. Clara Shih, creator of the first business application on Facebook, talks about her application and what the World Wide Web of people means for interaction, relationships and enterprise software design.

Stanford University:

http://www.stanford.edu/

Stanford Center for Professional Development:

http://scpd.stanford.edu/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Duration : 0:55:36

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Technorati Tags: ad, advertising, application, communication, computer, data, design, discussion, enterprise, Era, facebook, hoc, hyper, identity, informal, internet, networking, object, online, personalization, privacy, Salesforc, social, software, target, technology, the, user

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Growing Number of Teens Becoming Victims of Online Identity Theft

Identity theft is the fastest growing crime in America with 18-29 year olds being the largest group of victims. Educating 13-18 year olds about how and why they are being targeted is critical in preventing new victims. Clean credit and a low level of identity theft awareness are two top reasons teens are targeted. A new survey from Qwest Communications Teen Council Program shows that an alarming number of teens are making it easier for thieves to steal their identity. With answers from more than 1,600 students about their online habits, the report identified the top 5 ways teens are compromising their identities.

- Posting their real name, address, date of birth and school on social networking sites like MySpace
- Talking with strangers through their social networking page — and in some cases meeting in person
- Divulging social security numbers on online job applications
- Unable to recognize “phishing” emails
- Storing personal information like their social security number and passwords in cell phones

Experts warn that a teen’s identity is more valuable than money and the best way to protect against ID theft is awareness of the problem. Most teens are willing to share personal information as a means of feeling more popular within their peer group. Better communication at home can help families stay safer online. To view the entire Teen Council report and get additional information about protecting your identity go to IncredibleInternet.com.

Produced for Qwest

Duration : 0:2:20

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Technorati Tags: cell, credit, identity, phish, phone, qwest, security, social, teen, theft

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You live your life online — and anyone can read it. Should employers be able to troll your Facebook or MySpace page? Or should everything that you put online be accessible to anyone, anywhere? With increasingly popular social networking sites aggregating unprecedented volumes of personal data, the age-old issue of online privacy is once again rearing its ugly head. We ask NYU professor and social networking expert Clay Shirky (watch the full interview with Clay Shirky here) where to draw the line between personal and public online.

Duration : 0:4:9

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Technorati Tags: clay, drunk, facebook, identity, internet, myspace, networks, online, privacy, public, shirky, social, society, switched

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What does a friend of a friend of a friend know about you?

Video generated by the Office of the Privacy Commissioner of Canada, Jennifer Stoddart.

For more information, please contact Colin McKay, Director of Communications, at cmckay@privcom.gc.ca

Duration : 0:2:39

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Technorati Tags: bebo, facebook, identity, Jennifer, myspace, network, orkut, privacy, privacy commissioner, social, Stoddart

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