Social Media TV

http://ecodiario.eleconomista.es/libros/noticias/3677906/01/12/Te-consideras-un-Socialholic.html

http://ecodiario.eleconomista.es

Socialholic, es como dicen los hermanos Polo, aquella persona adicta a la actualidad que siente la necesidad de estar informada constantemente ya sea por medio de suscripciones o por la búsqueda activa en la red. Es quien aprecia el valor de compartir en comunidad y que se expone ante los demás a través de los medios sociales a cambio de aprendizaje, reconocimiento y experiencia.

Bajo el título de #Socialholic. Todo lo que necesitas saber sobre marketing en medios sociales se ha presentado en Madrid el nuevo libro de los hermanos José Luis y Fernando Polo. Estos expertos en marketing tienen una gran experiencia en el tema ya que son los responsables de Territorio Creativo, una compañía que se dedica a orientar a las empresas sobre cómo actuar en las redes sociales.

El uso de las redes sociales ha dejado de ser una moda para convertirse en un hábito, por esta razón, los autores del libro tratan de desvelar la importancia que tiene la figura del socialholic, al que consideran clave en el nuevo marketing. Todo esto lo hacen a través de casos reales y de entrevistas con los verdaderos protagonistas de la transformación digital.

En este libro, el lector podrá conocer a fondo cómo será la nueva relación entre las empresas con el cliente actual, una persona supersocial, y en cómo las empresas pueden monetizar las accionas en la web 2.0.

Los apasionados del marketing y las nuevas tecnologías encontrarán en #Socialholic la clave para descubrir los secretos del nuevo marketing.

http://ecodiario.eleconomista.es

Duration : 0:3:9

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Technorati Tags: editorial planeta, fernando polo, internet, jose luis polo, Polo, red, redes, redes sociales, Socialholic

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Chris Poole, founder of about.me and Canvas, describes the expression of the self through social networking. The ideal of individuality is fading with the globalization of social expression.

Duration : 0:8:49

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Technorati Tags: Big Data, data sharing, internet, IWTW, John Battelle, social, social media, Social Networking, technology, tim o'reilly, Web 2, web 2 summit, web 2.0, Web 2.0 Summit

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Oct. 18 (Bloomberg) — Ted Schlein, a managing partner at Kleiner Perkins Caufield & Byers, talks about venture capital investment opportunities in technology companies.
Schlein also discusses secondary markets, initial public offerings in the technology industry and Internet security. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:8:5

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Technorati Tags: All, Audio, Bloomberg, companies, Company, computer, Computers, corporate, E-commerce, English, Favors, finance, financial, info, Initial, internet, Interviews, IPOs, Leverage, media, Multimedia, News, Offerings, public, Schlein, security, Services, social, Team, tech, That, US, Video, Visual, West

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A equipe da In&Out esteve presente na palestra ministrada pela estudiosa Martha Gabriel no dia 03/10/2011, no Espaço Guanabara em Campinas, e captou alguns trechos do workshop.

Duration : 0:1:37

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Technorati Tags: banda larga, consumidor e empresa, internet, marketing digital, martha gabriel, mobile marketing, palestra, realidade aumentada, redes sociais, Workshop

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Internet freedom has been tested by governments around the world. Now the US intends to concentrate its efforts in cracking down on social media. Recently, law enforcement shutdown cell phone service in a protest in San Francisco, and now in New York City the police department has formed a new unit to track down people who brag about or plan crimes on social media sites. Is the US declaring war on people’s free speech online? Karen DeCoster, freelance writer and blogger, tells us how this is bad for Americans.

Follow Lauren on Twitter: http://twitter.com/LaurenLyster

Duration : 0:8:36

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Technorati Tags: BART, blog, censorship, Cryptome, egypt, facebook, freedom, internet, internet in a suitcase, John Young, Karen decoster, lauren lyster, london, NYPD, Project PM, riots, ROMAS COIN, RT, RT America, RTAmerica, RTTV, shadow, social media, sock puppet, twitter, United States, US, US State Department, USA, war on america

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Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed.

Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it’s the interactions that you’re looking to grow. For example, every tweet, every video that gets viewed, etc…gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience for those who want to learn more about the brand itself.

To learn more about speaking at SES London, please visit:
http://www.seslondon.com

Duration : 0:4:48

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Technorati Tags: 2011, advertising, blogs, brand, campaigns, cinema, digital, event, facebook, forums, Games, group, internet, lisa buyer, london, marketers, mel carson, metrics, microsoft, mobile, online, photography, platform, Print, search, SES, social interaction, social media, TV, tweet, twitter, Video, web

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Watch this video to find out about eight&four, a digital marketing agency based in Clapham, South London.

Duration : 0:1:26

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Technorati Tags: digital marketing, eight&four, email, internet, online, PPC, seo

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Social media networks and instant messaging played a prominent role in last week’s riots in England — both among the rioters themselves, as well as those looking to clean up the streets afterwards. Duration: 02:15

Duration : 0:2:16

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Technorati Tags: BRITAIN, internet, police, technology, Unrest', web

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Aug. 1 (Bloomberg) — Theresia Gouw Ranzetta, managing partner at Accel Partners, talks about the company’s $7.9 million investment in Joyus, a startup that helps shoppers discover goods via short-form videos.
Ranzetta, speaking with Emily Chang on Bloomberg Television’s “Bloomberg West,” also discusses Accel’s investment strategy and the impact of social media on consumers. (Source: Bloomberg)

Duration : 0:6:4

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Technorati Tags: Accel's, All, Apparel, Audio, Bloomberg, California, Clothing, Company, Consumer, Discusses, E-commerce, English, Goods, internet, interview, Interviews, Joyus, Luxury, media, Multimedia, Multimedia-Exec, New, News, Ranzetta, Retail, social, Startup, state, Team, US, Video, Visual, West, York

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Episode 24,

12 and a half funky online tools to boost your digital marketing
Daniel and Ciaran share with you twelve and a half lovely shiny web based tools that they think that will supercharge your online digital marketing efforts.

Insights
www.google.com/insights/search/

Google Wonder Wheel
www.googlewonderwheel.com/
also…check out google  Engineer  tour of the tool at  www.youtube.com/watch?v=_Ah7ZWYjxdM

Keyword Tool
www.googlekeywordtool.com

Ad Planner

https://www.google.com/adplanner/publisher

Microsoft Adcenter Labs

https://adcenter.microsoft.com/

Mailchimp
mailchimp.com

Litmus

http://litmus.com/

ViralHeat 

http://www.viralheat.com/

Radian6

http://www.radian6.com/

Forester Groundswell
www.forrester.com/Groundswell

Digital Life TNS

http://discoverdigitallife.com

Webmaster Tools
www.google.com/webmasters/tools/

Wetransfer

https://www.wetransfer.com/

( in case you were wondering…. wetransfer is the half! It doesn’t really boost your online marketing…. but it is really really handy to know about… and the half tool thing grabbed your attention didnt it?

Get in touch with your questions email email daniel@targetinternet.com or ciaran@targetinternet.com

You can also call our audio messaging service and leave us feedback or post a question you would like featured in a show. Call +44 (0) 127 380 6045

The Digital Marketing Podcast is bought to you by Target Internet.com
visit http://www.targetinternet.com

Twitter http://www.twitter.com/danielrowles

http://www.twitter.com/ciaraniow

Search for our linked in group – Digital Marketing Podcast and introduce yourself.

These podcasts are free, but If you enjoyed this… please retweet a link to the show or rate us on the Itunes store / Zune.net or write a review;-)

Duration : 0:7:37

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Technorati Tags: digital, internet, marketing, Podcast, target

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