Part 3B, TNS NZ presents Digital Life: Guest Speaker Justin Watson
Monday, December 5th, 2011
Justin Watson, General Manager Marketing Communications at Tourism New Zealand presents ‘From little fish to fisherman: Tourism New Zealand’s digital marketing evolution’.
Justin was invited to be a guest speaker at the launch of TNS Digital Life 2011 to NZ businesses at a breakfast event held in Auckland on Tuesday 22 November, 2011.
Digital Life provides opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Digital Life is the largest study of its kind – 72,000 interviews across 60 countries, covering 93% of the world’s online population.
Duration : 0:9:32
Join Yellow Pages digital expert Simon Betschel to learn about how your business can be found on Mobiles and Tablets in Episode 7 of our digital marketing How To series. 
Founder of Astonish Results, Adam DeGraide and President, Tim Sawyer speak about the power of insurance marketing in the digital age at the GAMA International Convention in Washington, DC. 
http://RPMseminars.com — Attn: North Texas Business Owners!!! 
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Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. 
http://www.internetcoachingcircle.com/podcast
SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India.
