Fashion Marketing TV interviews Daniela Zeltzer, Director of Marketing for XCVI Clothing, on how the brand uses social media, email and online marketing for the Los Angeles-based women’s apparel company.

XCVI uses digital marketing to drive sales to the retailers that carry their brand, build brand awareness and engage their customer base.

Duration : 0:3:56

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Technorati Tags: business, Daniela Zeltzer, fashion, macala wright, marketing, PR, runway, social media, tradeshows, twitter, XCVI