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Posts Tagged ‘media’

The Evolution of Communication: Social Media Engagement @ EMC

Saturday, October 22nd, 2011

Social Media has changed the way EMC engages with all of our audiences. The social web gives us an opportunity to strengthen our relationships with customers and partners, and the public.

The benefits of Social Media are great, but with great reward comes great responsibility. This brief training video is designed to communicate the key points of proper social engagement while not losing sight of the ‘fun’ side of Social Media.

Learn more at http://emc.com/social

Duration : 0:4:23

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Schlein Favors Companies That Leverage Social Media

Thursday, October 20th, 2011

Oct. 18 (Bloomberg) — Ted Schlein, a managing partner at Kleiner Perkins Caufield & Byers, talks about venture capital investment opportunities in technology companies.
Schlein also discusses secondary markets, initial public offerings in the technology industry and Internet security. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:8:5

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Has Social Media Changed Your World View?

Friday, October 14th, 2011

http://www.lockergnome.com/news/2011/10/11/has-social-media-changed-your-world-view/ – Ben Bates (@Cryptision) asked: “How has social media changed your views on world events such as #occupywallstreet and the Arab spring?”

Social media has certainly improved our ability to communicate and share ideas about world events as they unfold. In the past, we’ve only been able to see world events by way of mainstream media or lucky connections with family and/or friends who live in the area where the news is breaking.

Today, we can instantly communicate and express our take on world events to a larger audience from all points around the world. While this may or may not have changed our individual opinions on these events, it has certainly allowed us to see things from a different vantage point.

http://lockergnome.com

http://twitter.com/ChrisPirillo

http://facebook.com/ChrisPirillo

Duration : 0:7:41

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Integrating Social Media with Email and Newsletters

Monday, October 10th, 2011

More on the interview with Michael Stelzner of Social Media Examiner with my Social Media Marketing Students at Howard University School of Business.

Duration : 0:3:23

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Mark Pesce and Brad McCarty – TWiSocial Media #01

Saturday, October 8th, 2011

0:00-1:00 On This Week in Social Media we’re talking about People Power with Mark Pesce and Brad McCarty.
1:00-1:30 Mark, how are things in Sydney?
1:30-4:15 Mark, you developed a whole world of virtual reality through VRML. How do you think we’ve ended up since the vision you had in the 1990s?
4:15-5:15 At one point, the tweets were moving faster than the storm (Hurricane Irene) itself.
5:15-7:00 Welcome to Brad, North American editor for The Next Web. How are things in Nashville?
7:00-8:30 Brad- I was looking at a story out of Indonesia this week about a woman who ran a social media campaign for an election in Indonesia and is now getting offers as a social media coach.
8:30-11:00 This week, we’re taking a look at MTV and their use of social media for the Movie Awards. Any reaction, Mark or Brad?
11:00-11:30 At that event, Beyonce broke the news of her pregnancy and generated more tweets per minute than any other world event, ever.
11:30-13:30 Even a year after the BP Deepwater Horizon incident, BP continues to lose in its social media efforts to rehabilitate the brand.
13:30-16:00 Doesn’t it seem strange that a head of PR wouldn’t use these tools themselves and be familiar with them?
16:00-17:00 Brad: Pitch me on Twitter. 140 characters or less is what I have time to read.
17:00-19:00 Marketers say they want to have a dialogue with their customers, but their dollars are still spent on traditional, one-sized media.
19:00-20:15 Mark: Guidelines are different than brands.
20:15-22:45 Icelandic citizens are currently crowdsourcing the re-write of their nation’s constitution. Mark, what are your thoughts on that?
22:45-26:45 Your role as a citizen in a western democracy is somewhat limited outside of voting. Will the democratization of media lead to a revitalization of democracy itself?
26:45-28:30 Brad, any perspectives on that on your end?
28:30-29:30 That raises the question: If our government institutions were created at a time when we were largely an agrarian population and information only spread as fast as news via horseback could.
29:30-32:30 There was a report this week about the mayor of a town in Syria who took to YouTube to bypass government controls.
32:30-33:45 Mark: We have people fact-checking with political aims and one of the outcomes of that process is that now there’s an extreme amount of caution with the mainstream media.
33:45-36:00 One of the companies at the core in driving the stake into the heart of old media is WikiLeaks.
36:00-38:15 Mark: There’s a correlation between the percentage of the population that has a mobile phone and whether they have access to the Internet and to their likelihood of a revolution.
38:15-40:30 The velocity at which information during revolutions can spread via Twitter and BlackBerry messenger is astounding.
40:30-41:00 It’s events like Beyonce’s baby bump and Justin Bieber’s new album that gets people familiar with the tools and then enables people to use them in social movements.
41:00-41:30 Thank you to Mark (@mpesce) and Brad (@bradmccarty). And be sure to follow us on Twitter @TWiSocialMedia and on Facebook at TWiSocialMedia.

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email twisocialmedia@thisweekin.com

Support This Week in Social Media and independent programming by joining the TWiSM Producer Program at ThisWeekinSocialMedia.co!

FOLLOW ON TWITTER
Robert: @superplex
TWiSM: @twisocialmedia
Mark: @mpesce
Brad: @bradmccarty

Special thanks to the members of the TWiSM Producer Program

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:37

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ICC hearings create huge social media buzz

Thursday, October 6th, 2011

http://www.ntv.co.ke
The ongoing confirmation of charges hearings at the International Criminal Court have become a huge hit within social media circles with Kenyans both here and abroad keenly following the daily proceedings at the court.Popular social media platforms such as Facebook and video hosting website YouTube are awash with opinions and comments and have become the epicenter of debate.

Duration : 0:3:1

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Civil Beat: Lawmakers and Social Media

Tuesday, October 4th, 2011

The Legislature has no formal rules or guidelines regarding lawmaker use of social media – including Facebook, blogs, Twitter, Flickr and YouTube. The concern is that social media might be misused, even accidentally

Duration : 0:1:44

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- Social Media – Big Media and the Social Web – TWiSM #03

Sunday, October 2nd, 2011

Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email.

0:00-1:00 Today, on This Week in Social Media, we’ll cover the latest from uber-social network Facebook and also dive into the world of social TV viewing.
1:00-2:00 First up we have Marshall Kirkpatrick from ReadWriteWeb to talk to us about Facebook’s big changes.
2:00-4:00 There’s also been a massive change to the Facebook profile look, yes?
4:00-5:00 What about big media? We heard from Netflix this week that they won’t be integrating in the US. What’s your take on this?
5:00-6:00 Thanks for joining us today, Marshall. Everyone remember to follow him on Twitter @marshallk.
6:00-6:45 Also joining us today is Mike Bracco, product manager at Mahalo, who will be previewing the Facebook changes for us.
6:45-7:45 And you have control over that image as a user?
7:45-8:30 Tell us a bit about the mapping feature.
8:30-9:00 So what’s the biggest new integration that Facebook has made?
9:00-9:30 Mike, thanks so much for taking us on that tour. Everyone remember to follow him on Twitter @bracco.
9:30-10:15 We’ve got a start studded panel this week: Somrat Niyogi of Miso, Fraser Kelton of GetGlue and Gabriele Gresta of Digital Magics and Bibop. Where are you coming from today, Fraser?
10:15-11:30 What’s happening at Miso and where are you, Somrat?
11:30-13:00 So today we’re talking about social TV and the advent of connected viewing. It seems like GetGlue has positioned themselves as a leader in the space, is that true?
13:00-14:00 So most people are checking in through their mobile devices?
14:00-15:00 Somrat, tell me a bit about what makes Miso similar or different from GetGlue?
15:00-18:00 So the distinction is that GetGlue is about the check-in, while Miso is doubling down on television?
18:00-18:30 And Somrat and Fraser, you both launched last year?
18:30-21:00 Gabriele, you’ve been involved in this space for quite some time, yes? Tell us what you’re doing these days in the interactive TV space, Gabriele?
21:00-22:45 So the differentiator is that the person producing or switching the TV show can actually roll in all of the social media live?
22:45-24:30 Fraser or Somrat, are there plans to include this “in-line” viewing functionality on your platforms?
24:30-26:00 What’s the typical adoption pattern for GetGlue users?
26:00-27:00 Gabriele, what’s the partnership process like with broadcasters?
27:00-30:45 So you built that software specifically for someone in a control room to optimize that viewing process?
30:45-31:30 Gabriele, do you disagree? Should broadcasters welcome the social additions to the viewing experience?
31:30-32:00 And if you see that your friend is watching something on Facebook, does that definitely pique someone’s interest?
32:00-33:00 Fraser: As the builder of a product in this space, I think it’s important to remember that TV has always been inherently social.
33:00-35:00 Somrat, do you need the permission of the broadcaster to add this layer of content?
35:00-37:00 And Somrat, you’re doing that without any deep relationship with the content producers, yes? And this allows you to move faster?
37:00-37:45 Are tablets and phones the principal platforms?
37:45-40:00 So we can break this down into three steps: social discovery, social connection and contribution. Of those three, Gabriele, your company can do all three, is that correct?
40:00-42:00 News for the TV companies watching this show: get with the program fast, because other companies are creating social experiences with–or without–your permission.
42:00-45:00 What’s the threat in Facebook’s new announcement that they’re offering this integration as part of the new platform?
45:00-47:00 Somrat, given your connection to Google, you’ll certainly be integrating with Google+, yes?
47:00-48:00 Thank you to everyone for joining us today. Everyone make sure to follow all of our guests on Twitter.
48:00-48:30 We’d also love to hear from you: tweet us @TWiSocialMedia or find us on Facebook at facebook.com/twisocialmedia

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email TWiSocialMedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Marshall: @marshallk
Mike: @bracco
Fraser: @fraser
Somrat: @sniyogi
Gabriele: @gabrielegresta

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer Serena Ehrlich
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:49:1

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MediaCom’s The Insider: The Impact and Influence of Social Media – Procurement

Thursday, September 29th, 2011

Does procurement play a role in social media? Volkswagen’s Sara Devine talks to MediaCom

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom’s The Insider series, a quarterly communications programme designed to help advertisers understand the latest trends and topics in the media industry.

http://www.mediacom.com/en/news–insights/the-insider/about-the-insider.aspx

Duration : 0:2:34

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Has Social Media Ever Embarrassed You?

Tuesday, September 27th, 2011

http://lockergnome.net/questions/153040/has-social-media-ever-embarrased-you

iGeek3 asked: “Has social media ever embarrassed you?”

Have you ever been embarrassed by something someone, or even you yourself, posted on a social networking site? Have you ever had something come out that you didn’t want the world to know, but it came out anyway? Perhaps something was said or done that wasn’t entirely true, but was embarrassing anyway?

Social media is like any other community in that information and details about your life may surface, whether you gave the okay or not. Photos taken at parties, drunken tweets, and other potentially damaging actions can turn even the most transparent and open individual red in embarrassment. It happens, but it’s something you can take steps to avoid.

http://lockergnome.com

http://twitter.com/ChrisPirillo

http://facebook.com/ChrisPirillo

Duration : 0:3:27

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