Twitter and other social media reacted throughout President Obama’s State of the Union address. WSJ’s social media guru Zach Seward talks to Jerry Seib and Kelly Evans about the response in the Twiterverse.
Duration : 0:2:50
Digital Marketing pioneer Jay Shapiro shares his insights on 8 key trends at the intersection of Social & Mobile marketing. Originally presented at the Social Media World Forum in New York City on November 1st, 2011
Duration : 0:36:41
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Duration : 0:0:43
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed.
Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it’s the interactions that you’re looking to grow. For example, every tweet, every video that gets viewed, etc…gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience for those who want to learn more about the brand itself.
To learn more about speaking at SES London, please visit:
http://www.seslondon.com
Duration : 0:4:48
RTG Ventures, Inc. (RTG) is a full-service digital media and monetization company. The Company provides technology and marketing services with disruptive products in the digital technology, mobile and video. The Company is organized in three divisions: Media Systems, Payment Systems and Software & Services. As of August 31, 2010, the Media Systems Division was developing an application, CloudChannel and consumer product, Flowcaster. The Payment Systems division’s commercial product, IPayu, help payments to be made from a mobile phone with funds executed bank-to-bank. No prior relationships are needed with banks. The Software & Systems Division supports development of disruptive technologies and its operating units include Digital Clarity and BMC.On September 3, 2010, the Company acquired Stylar Limited (Stylar) and Bitemark MC Ltd (Bitemark). RTG’s wholly owned subsidiary is MJWC, Inc.
Officers and directors
Neil Gray Chairman of the Board
Dominic Hawes-Fairley President, Chief Executive Officer, Director
Reggie James Senior Vice President – Marketing & Communications, Executive Director
Linda Perry Director
Duration : 0:8:46
Rutgers Executive MBA Program, Class of 2011 Graduation, WSJ (Wall Street Journal) Ranked 7 for ROI, EMBA, Welcome to the powerhouse, New York, New Jersey, Newark, NJPAC, Welcome to the powerhouse, Krishna Malyala, Geo-Local, Mobile, Social, Digital, Marketing Guru, QR code
Duration : 0:4:3
Jim Lovelady leads the Lyris sales team with over 20 years of experience in enterprise software, SaaS solution sales, and new business development. Prior to joining Lyris, Lovelady held executive positions at several leading marketing automation companies, most recently as Vice President of Sales for Production Services Associates LLC, a marketing supply chain management company. Prior to that, he oversaw sales at Cellfire, Inc., a digital mobile marketing services provider; Epsilon, a provider of marketing automation technologies; Yesmail, an email services provider; and, Digital Impact, a digital marketing and services company. Lovelady holds a bachelor of business administration degree from Cleary University, Ann Arbor, Michigan.
Duration : 0:1:14
Heather Caldwell, Timber Tops, shares her experience attending the SES New York training session: Creating Social Media Strategies Using Audience Research. The training session was taught by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
In this course students are introduced into the world of online audience research through the use of various tools such as buzz monitoring tools, keyword analysis tools, trending and insight tools. Through the use of these online research tools the students are introduced into understanding how to not just look at the quantity, but the quality of the data they are collecting and how that applies to efforts in social media marketing.
This course covers different types of social media communities such as networking (Facebook, LinkedIn), microblogging (Twitter), social news (Digg, Reddit, Mixx) & bookmarking (Delicious), geo-location services (Foursquare, Gowalla, Facebook Places) and even brush on how mobile marketing is also a factor of any social media strategy. By combining the research aspect with the knowledge of what audiences are doing in different social media and online marketing channels, students can create much more solid and successful social media strategies.
To learn more about attending SES training sessions, please visit:
http://www.searchenginestrategies.com
Duration : 0:0:22
The future is now. Homeowners want to get know you before hiring you. Building relationships before you meet your client is our mission.
Duration : 0:0:35
The February 2011 edition of Ad-ology’s Marketing Forecast looks at pharma marketing to seniors online, the consumers influenced by mobile marketing, and the SMB social media plans for 2011.
Duration : 0:3:13
