Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.

Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.

But social media marketing isn’t monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.

Duration : 0:58:20

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Technorati Tags: blogger, digital, marketing, media, New, PR, public, relation, relations, social, strategies

Fashion Marketing TV interviews Daniela Zeltzer, Director of Marketing for XCVI Clothing, on how the brand uses social media, email and online marketing for the Los Angeles-based women’s apparel company.

XCVI uses digital marketing to drive sales to the retailers that carry their brand, build brand awareness and engage their customer base.

Duration : 0:3:56

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Technorati Tags: business, Daniela Zeltzer, fashion, macala wright, marketing, PR, runway, social media, tradeshows, twitter, XCVI