Social Media TV

Sami Jajeh, principal at Arketi Group (http://www.arketi.com), a high-tech BtoB PR and digital marketing firm, explains the importance of building lasting lead nurturing programs as part of strategic marketing.
Here are a few best practices to generating revenue:
• Measure heavily
• Analyze frequently
• Acting to refine and improve close ratio

Duration : 0:1:3

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Technorati Tags: Arketi, Arketi Group, B2B;, btob, Business-to-business, digital marketing, high-tech, public relations, Sami Jajeh, tech PR, technology

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Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.

For more information on speaking at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:3:6

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Technorati Tags: facebook, high road communications, howto, linkedin, lisa buyer, neil johnson, public relations, search butterfly pr campaign, SEM, seo, social media, social media tools, telus, the buyer group, twitter, youtube

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** News Summary by David Kusumoto — FULL STORY IN CONTEXT AT: http://bit.ly/1R6pJ

** The source of this video is the user “Socialnomics,” by Erik Qualman, where the MASTER VIDEO can be seen at http://bit.ly/SzPDJ. Facebook users may follow my news column by clicking the blue “Follow This Blog” button at http://bit.ly/1R6pJ — located on the left side of that page beneath the headline: Facebook Users: Follow This.

** ALL RIGHTS AND CREDITS NOTED BELOW. This video was designed and produced by Karl Fisch and Scott McLeod of XPLANE at: http://bit.ly/DU00j a Portland-, St. Louis- and Madrid-based firm that bills itself as “The Visual Thinking Company” in conjunction with the release of Erik Qualman’s book, Socialnomics, available at: http://bit.ly/23RZji Mr. Qualman’s blog is located at http://socialnomics.net. This video is similar in presentation to XPLANE’s groundbreaking 2007 presentation, “Did You Know?,” which is available here: http://bit.ly/jL0xg

** Please visit the full news story in my column/blog at: http://bit.ly/1R6pJ

Duration : 0:4:23

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Technorati Tags: blogging, blogs, david kusumoto, erik qualmann, facebook, guerilla marketing, linked in, new book, News, products, public relations, Services, social media, Social Media Revolution, Socialnomics, twitter, viral marketing, winstonsnow

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