Social Media TV

We’ve all had that painful conversation with our boss

Duration : 0:2:38

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Technorati Tags: ROI, social media, xtranormal

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Greg Jarboe, SEO-PR, interviews SES Chicago 2011 keynoter, Mikel Chertudi of Adobe Systems, who will speak on the following topic, multi-channel marketing and measurement.

Chertudi will present on multi-channel measurement and focus on consumer packaged goods (CPG) and retailers. He will give examples of what marketing and digital marketers should be doing to measure their attribution in a multichannel setting. Marketers will learn to measure ROI and to make money across all channels.

Right now, companies are taking measured, siloed approaches across all the different marketing channels, including digital marketing, search, display, tv/print, according to Chertudi, and companies all think that they don’t talk to each other. Companies don’t understand the spill-over effect and they might be double-counting across those different channels, incorrectly measuring their results.

Chertudi will explain how to correctly measure, attribute and optimize a company’s investment across all marketing channels.

Visit Us And Learn More at: www.SESChicago.com

Duration : 0:3:47

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Technorati Tags: 2011, adobe, advertising, attribution, business, channel, channels, chicago, companies, Consumer, CPG, digital, display, funnels, Goods, google, howto, internet marketing conference, keynote, keynoter, marketers, marketing, marketing conference, measurement, mikel chertudi, multi-channel, packaged, Print, results, ROI, Search Engine Marketing, search engine strategies, seo conference, SES, systems, Tips, training, TV

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¿Son las redes sociales una moda, una tendencia o una revolución? Hace 10 meses intentamos averiguarlo con una recopilación de los datos más llamativos relacionados con las redes sociales en el mundo y sobre todo en España http://www.youtube.com/watch?v=uitAUu…
Después de este tiempo los datos han cambiado, pero siguen siendo igual de sorprendentes.
Después de 10 meses mantenemos la misma conclusión: merece la pena estar en las redes sociales aunque, en el peor de los casos, sea una moda pasajera.

101 es una agencia independiente de publicidad interactiva que ayuda a las marcas a reescribir su manual de marketing en la era digital. 101 tiene clientes en 24 países y ha trabajado para Coca-Cola, Repsol YPF, Páginas Amarillas, Pepe Jeans, Germinal, Metrovacesa, Vodafone y J&B Global. Además imparte cursos de redes sociales y coomunity management como 101Scool más información en http://101.es/formacion/

Puedes conocer más sobre nosotros y leer nuestro blog en http://www.101.es

Duration : 0:4:8

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Technorati Tags: 10/1, 101agencia, 101scool, 2.0, 2011, cientouno, community, did, digital, españa, facebook, interactiva, internet, know, Management, manager, marcas, marketing, media, myspace, publicidad, redes, revolución, ROI, social, sociales, socialmedia, Socialnomics, tuenti, twitter, web, You, youtube

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Connect Now is a conference coming to Sydney in April. The three day experience includes some of the world’s best thought leaders on the subject of social media, marketing and how our digital existences are changing the landscape for the way we are connecting. Brian Solis, Tara Hunt and Kevin Heaton get the a mention. Catch Part this week on why Non-profit organizations need to make their must attend event in 2010.

Duration : 0:2:6

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Technorati Tags: Brian Solis, community, Connect Now, Engage, Kevin Heeton, Mighty Media Group, ROI, seo, social media, Stephenie Rodriguez, Tara Hunt, University of Sydney

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Digital Royalty shares their propriety method and formula for measuring a brand’s online Return on Influence (the new ROI).

Duration : 0:6:16

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Technorati Tags: Networker, ROI, Sports

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