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The Evolution of Communication: Social Media Engagement @ EMC

Saturday, October 22nd, 2011

Social Media has changed the way EMC engages with all of our audiences. The social web gives us an opportunity to strengthen our relationships with customers and partners, and the public.

The benefits of Social Media are great, but with great reward comes great responsibility. This brief training video is designed to communicate the key points of proper social engagement while not losing sight of the ‘fun’ side of Social Media.

Learn more at http://emc.com/social

Duration : 0:4:23

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Technorati Tags: #SMDay, caveman, ebusiness, ECN, EMC, EMC Community Network, EMC Corporation, EMC ONE, EMCONE, engagement marketing, facebook, linkedin, media, smday11, smday2011, social, social media 101, Social Media Day 2011, social media networking, social media optimization, social media tools, Social Media Training, Social Networking, social-media-for-business, twitter, Using, youtube

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Tags: #SMDay, caveman, ebusiness, ECN, EMC, EMC Community Network, EMC Corporation, EMC ONE, EMCONE, engagement marketing, facebook, linkedin, media, smday11, smday2011, social, social media 101, Social Media Day 2011, social media networking, social media optimization, social media tools, Social Media Training, Social Networking, social-media-for-business, twitter, Using, youtube
Posted in social media | 12 Comments »

This Week in Social Media – Muhammad Saleem, Director of Social Media Strategy at Tribune

Tuesday, December 7th, 2010

This week we have Muhammad Saleem, Director of Social Media Strategy at Tribune. Sean Percival and Alana Joy host This Week in Social Media Thursdays. For more information, show notes, and an upcoming schedule, go to www.thisweekin.com/socialmedia

Follow This Week in Social Media on Twitter: http://twitter.com/twisocialmedia
Follow ThisWeekIn Network on Twitter: http://twitter.com/twinetwork

Connect with the Hosts on Twitter:
Sean Percival – http://twitter.com/percival
Judalina Neira - http://twitter.com/thejudalina
Mike Bracco - http://twitter.com/bracco

On the drive to show Alana Tweeted her way out of a ticket. Discussion of MTV Movie Cloud displaying trends during show.

Please check out our sponsor:

http://picclick.com

Highlights include Muhammad’s interview (digg, local), Twitter’s url shortner, and Yelp’s new badges.

INTERVIEW
Our Guest – Muhammad Saleem, Director of Social Media Strategy at Tribune, talks about local, Digg (article by Alexis), and what his Avatar stands for.

NEWS

-Twitter Formally Announces URL Shortner

-Foursquare Launches Badge Rewards

-In-Stream Advertiser Ad.ly Strikes Deal with MySpace

GREAT MOMENTS IN SOCIAL MEDIA
McCain Tweets back to Sn00ki

Duration : 0:59:12

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Technorati Tags: alana joy, Bracco, Brian Solis, Engage, Entertainment, media, Mike Bracco, network, New, Sean Percival, Shows, social, social media, social media tools, Social Networking, this week in, TV, twi, web

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Tags: alana joy, Bracco, Brian Solis, Engage, Entertainment, media, Mike Bracco, network, New, Sean Percival, Shows, social, social media, social media tools, Social Networking, this week in, TV, twi, web
Posted in social media | 4 Comments »

Using Social Media in a Public Relations Campaign at SES Toronto 2010

Saturday, July 3rd, 2010

Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.