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Posts Tagged ‘social media’

The World of Social Media 2011 – VideoInfographs.com

Wednesday, December 21st, 2011

This video infographic shows all the latest facts & figures about social media. For more cool video infographics visit – http://www.videoinfographs.com

Duration : 0:2:45

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KLM to use social media to let passengers choose seatmate

Sunday, December 18th, 2011

http://www.nma.tv
KLM will let passengers select who to sit next to on flights using social media such as Facebook. The Dutch airline, part of Star Alliance, will introduce the app next month. KLM says “meet and seat” is aimed at networking, but will some abuse it to join the Mile High Club?

Who you are seated next to on a plane can definitely affect your air travel experience. This is why KLM wants to give passengers the option of selecting who to sit next to using social media tools like Facebook. KLM says the “meet and seat” program can be used for networking or to find passengers who share similar interests.

Duration : 0:1:12

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Bottlenose – The Smartest Social Media Dashboard – Be More #Awesome

Wednesday, December 14th, 2011

Stop Drowning. Start surfing. Be More #Awesome And Get Bottlenose Here: http://bottlenose.com/
Watch more here: http://youtu.be/UHuTbxcsPoU

Duration : 0:2:19

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- Social Media – This Week in Social Media Presents “Beyond Play: Gaming in the Connected Age”

Friday, December 9th, 2011

This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification.

TIMECODES

00:00 Introduction
01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic
02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t
04:30 How games reflect our times
06:09 The most popular game in the world: CityVille
8:49 Where’s the game in CityVille? Giving gifts!
9:39 Zynga’s ‘spamming model’
10:40 Social obligation and social gaming
12:00 Zynga’s symbiotic, but captive, relationship with Facebook
12:49 Gamification sucks! What are we talking about when we talk about gamification.
15:20 Gamification is the datamining business
15:44 Jane McGonigal’s Vision
17:00 Idealists vs. Realists
18:58 Pointification of Life and BF Skinner
21:30 Foursquare+Groupon+Zynga= Giant Habitrail
23:00 TaskRabbit
23:50 An appeal to game developers to do better
24:10 Convergent technology
25:10 Apple has enough cash to buy all the other mobile companies
26:30 The collapsing cycle of innovation
29:00 Augmented reality
32:30 The “One Ring” of social gaming= NFC
34:50 60% of what is purchased on phones are games
36:08 Ford Fusion has a built in game
37:30 The revival of the “Fun Factor”
38:00 Bringing back mythology into games using secrets
40:00 Transgression as a driving force in games
42:20 Games are entirely too nice
43:40 Modern Mythology
48:50 The most powerful stories are the ones that say the monster is within you
49:25 Spectacle
51:00 Deception- Featuring Marco Tempest
56:00 Closing

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email TWiSocialMedia@thisweekin.com

FOLLOW ON TWITTER

Robert: @superplex
This Week in Social Media: @TWiSocialMedia

Duration : 0:57:29

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U.S. Coast Guard Uses Social Media to Protect Citizens

Wednesday, December 7th, 2011

With social media already being an integral part of both personal and professional ways of life, it is not surprising to know that it is also playing a role in the armed forces. Last year at the BlogWorld Expo, WebProNews spoke with Lt. Col. Andrè Dean about how the U.S. Army was using social media to tell true army stories. This year at the show, we had the privilege of talking with Lt. Ana Thorsson about how the U.S. Coast Guard utilizes social media.

She told us that the U.S. Coast Guard encourages its personnel to be involved in social media in order to show that there really are people behind the uniform. Lt. Thorsson explained that the Coast Guard has particularly used social media outlets during moments of crisis such as with Hurricane Gustav and the Gulf Oil Spill. This action not only helps keep citizens informed, but it also gives the government the opportunity to protect them.

“We’re working very hard to actively engage on all platforms of social media to make sure that the public is getting the information as fast as we can get it to them,” said Lt. Thorsson.

Lt. Thorsson went on to say that Coast Guard is committed to further utilization of social channels in order to promote public safety and build more trust in the government.

Duration : 0:4:40

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Part 3B, TNS NZ presents Digital Life: Guest Speaker Justin Watson

Monday, December 5th, 2011

Justin Watson, General Manager Marketing Communications at Tourism New Zealand presents ‘From little fish to fisherman: Tourism New Zealand’s digital marketing evolution’.

Justin was invited to be a guest speaker at the launch of TNS Digital Life 2011 to NZ businesses at a breakfast event held in Auckland on Tuesday 22 November, 2011.

Digital Life provides opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.

Digital Life is the largest study of its kind – 72,000 interviews across 60 countries, covering 93% of the world’s online population.

Duration : 0:9:32

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Don’t Be Stupid with Social Media

Monday, December 5th, 2011

http://www.lockergnome.com/social/2011/11/29/unemployed-here-are-five-bad-social-media-habits-to-quit-asap/

It’s well known now that many potential employers screen applicants not only by what they put on their resumes, but how they present themselves online via social media like Twitter, Facebook, personal blogs, and so on. Kelly Clay reminds people of this fact and tells the job hunters out there what bad social media habits are best broken before they become a liability in the search for employment. One: Don’t be a jerk to people online, you idiot!

You can watch the entire live recording here:

http://www.lockergnome.com/subscribe/

https://profiles.google.com/chris.pirillo

http://twitter.com/ChrisPirillo

http://www.facebook.com/chrispirillo

Duration : 0:4:52

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Boston Celtics staying on top of social media marketing at SES Chicago!

Thursday, November 24th, 2011

Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011.

Peter says that sports and social media dovetail well together. It’s natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It’s easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team.

01:30 Scott then discusses the team’s use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand.

Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end.

Join SES on Facebook at: http://www.facebook.com/SESConf
Join SES on Google Plus at: https://plus.google.com/u/0/s/SESconference
Follow SES on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Celtics on Facebook: https://www.facebook.com/bostonceltics
Follow the Celtics on Twitter: @celtics
Boston Celtics blog: http://www.celticsblog.com/

Duration : 0:4:12

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World champion San Francisco Giants win at Facebook, Twitter, Google Plus at SES Chicago!

Tuesday, November 22nd, 2011

Byron Gordon, SEO-PR, interviews Bryan Srabian, Director of Social Media, San Francisco Giants, on the subject of social media marketing for a major professional sports organization at SES Chicago, 2011.

Bryan begins by answering how he became director of social media for the San Francisco Giants. Bryan had worked for the Giants for 14 seasons, working a variety of positions. He later left the organization but was later called back to head newly created position of social media director back in January of 2010. Bryan says major sports organizations are actively exploring how to effectively use social media marketing and some have devoted greater budgets for the department than others. Bryan is solely responsible for the Giants social media outreach. Brian stresses the importance of learning how to use Facebook, Twitter, YouTube, Google Plus, in addition to understanding the brand in order to respond and connect with your fans.

Next, Brian discusses the differences between Facebook and Twitter and what is more appropriate for the type of post you wish to make when connecting with your fans. The Giants have some 1.2 million fans on their Facebook page (more than half of those are from Bay Area fans) and more than two hundred thousand Twitter followers. Twitter is about real-time communication, according to Bryan, and Tweets have a short shelf-life which makes it easy to move offers fairly quickly while Facebook is better at promoting events and getting feedback from fans.

Bryan also elaborates on the importance of conducting reputation management for the SF Giants using social media and listening to what the fans have to say and share. Social media has given us the ability to react and learn from our fans. The key takeaway for Bryan is listening first and then engaging your fans. There is not one owner of the San Francisco Giants. It is the community of fans who “own” the SF Giants, according to Bryan.

Join SES on Facebook at: http://www.facebook.com/SESConf
Follow us on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Giants on Facebook: https://www.facebook.com/Giants
Follow the Giants on Twitter: @sfgiants
SF Giants blog: http://giantsbaseballblog.blogspot.com

Duration : 0:5:48

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BlogWorld Expo LA 2011: Co-Founder & CEO Notices More Social Media Presence

Thursday, November 17th, 2011

As the BlogWorld Expo came to a close in Los Angeles, Rick Calvert, the show’s CEO and Co-founder, sat down with WebProNews to talk about the event. According to Calvert, it was the biggest show ever for BWE. He believes that the growth of the show indicates that the industry is growing as well.

At the very first BlogWorld, back in 2007, the audience consisted primarily of bloggers. There were only a few podcasters and only 1 or 2 video news outlets present, (WPN was there!) and Twitter was in its very early days. Today, the show has evolved to include WordPress, Blogger, and Posterous, and has sponsors such as Ford, Southwest Airlines, and Century 21.

Calvert told us that the show would continue to evolve as the industry does.

The next BlogWorld Expo will take place in New York June 5-7.

Duration : 0:4:35

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