Using social Media
I am not sure if any one has noticed but lately when doing a search in google invariably google brings up real time search. That is, it will include feeds from twitter, and other social media platforms including You tube broadcast yourself and facebook. This has changed from the way google used to search as they now want up to date information from all the searches that it does.
Social media has certainly changed the way that people use google, searcher’s now expect to see twitter feeds in the search results. This is why it is so important for all online business to have a social presence on the web. This also goes for business that are offline real business’, by that I mean the business has physical shop, they have real estate and also employ staff to sell their products from a counter.
Using social media is just one leg of your marketing plan. your marketing plan must include the use of social media, IE twitter, facebook pages and blogs to name a few. Do not think that these are the only way to get customers. Newspaper advertising, magazine advertising, flyer drops etc, still have an important part to play and this is to drive prospective customers to your retail shop, to your web site,or to your phone number. Never forget that you can still do business over the phone.
I am constantly amazed that business owners are not capturing the email addresses of their customers. This is so easy to do and then it is so easy to market to them by email and the costs are negligible. You can write a letter telling them of your specials etc, send one email and you have touched thousands of people. Again there is a system as to how to do this. There is a saying, that the more times you are in contact with your customers the more you will sell. That stands to reason doesn‘t it?
I have got a little off track but the fact remains that you must have a presence on the web, but you cannot give away your traditional marketing. The ideal marketing plan is a plan that combines the two. Traditional marketing and the new style of marketing on the web using web sites, social media and word of mouth.
Here at Medialogic we are specialists in the marketing of these types of advertising that every business needs, have a look at the tile site we have put up.
In today’s competitive society we can help put together a marketing plan that will drive customers to your business and we can teach you how to use social media and the tools available to use to your advantage to get more customers and to also sell more product to your existing customers.
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Medialogic
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