Social Media TV

Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011.

Peter says that sports and social media dovetail well together. It’s natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It’s easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team.

01:30 Scott then discusses the team’s use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand.

Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end.

Join SES on Facebook at: http://www.facebook.com/SESConf
Join SES on Google Plus at: https://plus.google.com/u/0/s/SESconference
Follow SES on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Celtics on Facebook: https://www.facebook.com/bostonceltics
Follow the Celtics on Twitter: @celtics
Boston Celtics blog: http://www.celticsblog.com/

Duration : 0:4:12

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Technorati Tags: 2011, basketball, Boston Celtics, brand, brands, Celtics, chicago, Fans:, Google Plus, Instagram, iphone, marketing, nba, organization, Peter Stringer, SES, social media, sport, Sports, Team, tweet, twitter, Video, youtube

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Byron Gordon, SEO-PR, interviews Bryan Srabian, Director of Social Media, San Francisco Giants, on the subject of social media marketing for a major professional sports organization at SES Chicago, 2011.

Bryan begins by answering how he became director of social media for the San Francisco Giants. Bryan had worked for the Giants for 14 seasons, working a variety of positions. He later left the organization but was later called back to head newly created position of social media director back in January of 2010. Bryan says major sports organizations are actively exploring how to effectively use social media marketing and some have devoted greater budgets for the department than others. Bryan is solely responsible for the Giants social media outreach. Brian stresses the importance of learning how to use Facebook, Twitter, YouTube, Google Plus, in addition to understanding the brand in order to respond and connect with your fans.

Next, Brian discusses the differences between Facebook and Twitter and what is more appropriate for the type of post you wish to make when connecting with your fans. The Giants have some 1.2 million fans on their Facebook page (more than half of those are from Bay Area fans) and more than two hundred thousand Twitter followers. Twitter is about real-time communication, according to Bryan, and Tweets have a short shelf-life which makes it easy to move offers fairly quickly while Facebook is better at promoting events and getting feedback from fans.

Bryan also elaborates on the importance of conducting reputation management for the SF Giants using social media and listening to what the fans have to say and share. Social media has given us the ability to react and learn from our fans. The key takeaway for Bryan is listening first and then engaging your fans. There is not one owner of the San Francisco Giants. It is the community of fans who “own” the SF Giants, according to Bryan.

Join SES on Facebook at: http://www.facebook.com/SESConf
Follow us on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Giants on Facebook: https://www.facebook.com/Giants
Follow the Giants on Twitter: @sfgiants
SF Giants blog: http://giantsbaseballblog.blogspot.com

Duration : 0:5:48

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Technorati Tags: @sfgiants, @srabe, 2011, baseball, baseball game, bryan srabian, business, business interviews, champion, chicago, connecting, director, director of social media, Events, facebook, Fans:, Giants, giants interviews, google, jobs, major league, Management, organization, plus, promoting, reputation, san francisco, SES, social media, Sports, sports industry interviews, sports marketing, sports social media, success in sports, tweets, twitter, world, youtube

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Duration : 0:5:12

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Hi!. Thank You for watch my video. I hope you subscribe me and you will smile when You download file and it will work ^ ^.

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Duration : 0:4:16

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http://www.pbs.org/mediashift/2010/05/5across-athletes-on-social-media132.html The latest 5Across video show from PBS MediaShift is about “Athletes on Social Media” and is about how athletes are using Twitter, Facebook, blogs and more to keep in touch with fans. They have to balance how much personal info they give out, be careful for saying the wrong thing, and post consistently to build a following. The show includes special guest Olympic athletes Natalie Coughlin and Donny Robinson, as well as San Francisco Bay Area sports journalist Ann Killion, consultant Hannah Patrick and SB Nation board member Andrew Braccia.

Duration : 0:21:43

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Technorati Tags: 5across, facebook, mark glaser, mediashift, natalie coughlin, social media, Sports, twitter

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Digital Royalty shares their propriety method and formula for measuring a brand’s online Return on Influence (the new ROI).

Duration : 0:6:16

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Technorati Tags: Networker, ROI, Sports

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