Amy McIIwain…president of Financial Social Media gives an introduction to social media strategies. She stresses the importance of integrating social media strategies into your marketing and public relations plan. She maintains seniors
are the fastest growing segment social media users.
http//www.Shurwest.com
http://www.financialsocialmedia.com
Duration : 0:3:20
Heather Caldwell, Timber Tops, shares her experience attending the SES New York training session: Creating Social Media Strategies Using Audience Research. The training session was taught by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
In this course students are introduced into the world of online audience research through the use of various tools such as buzz monitoring tools, keyword analysis tools, trending and insight tools. Through the use of these online research tools the students are introduced into understanding how to not just look at the quantity, but the quality of the data they are collecting and how that applies to efforts in social media marketing.
This course covers different types of social media communities such as networking (Facebook, LinkedIn), microblogging (Twitter), social news (Digg, Reddit, Mixx) & bookmarking (Delicious), geo-location services (Foursquare, Gowalla, Facebook Places) and even brush on how mobile marketing is also a factor of any social media strategy. By combining the research aspect with the knowledge of what audiences are doing in different social media and online marketing channels, students can create much more solid and successful social media strategies.
To learn more about attending SES training sessions, please visit:
http://www.searchenginestrategies.com
Duration : 0:0:22
Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit.
For more information about Online Marketing Connect, please visit:
http://www.onlinemarketingconnect.com
For more information on speaking opportunities at SES London, please visit:
http://www.seslondon.com
Duration : 0:5:7
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn’t monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Duration : 0:58:20
Establishing and maintaining an active presence on social networking websites has emerged as an effective way to promote products and drive traffic to websites. These and other Web 2.0 technologies are changing the way we approach internet marketing. In this article we look at how to make the most of social network marketing.
There are many terms for this form of web promotion, including social media optimization and social media marketing. And there are also different types of websites and methods that can be used.
As with any form of internet marketing, successful social network marketing takes patience, know how, and some hard work. Social network websites are essentially online communities where people can meet, communicate, and share ideas. How you should approach your marketing campaign on these websites will depend on the size and nature of your business.
Many large companies and corporations have already established a presence on these websites. However, for smaller companies and home-based web businesses a more subtle approach is probably the better option. Rather than blatantly marketing your product, you should try to become a member of the community by making friends and joining relevant groups on websites like Facebook and MySpace.
Duration : 0:3:0
