Founder of Astonish Results, Adam DeGraide and President, Tim Sawyer speak about the power of insurance marketing in the digital age at the GAMA International Convention in Washington, DC.
“At the end of the day if comes down to one word…belief.” – Adam DeGraide
Duration : 0:6:43
Most marketers utilize search engine optimization in order to make it easier for customers to find them and, ultimately, buy their products. As search, social media, and public relations become more intertwined, marketers need to understand that journalists are essentially customers as well.
Lee Odden, the CEO of TopRank Online Marketing, spoke with WebProNews at OMS and explained this idea. It is no secret that all companies want media coverage since it produces credibility, sales, search visibility, and more. So, what can marketers do to get noticed by journalists?
Based on survey conducted by TopRank, 91 percent of reporters, journalists, and editors used Google to help them find contacts in 2008. Of those surveyed, only 27 percent used social media. However, George Washington University and Cision released a report this year showing that 86 percent of the media use blogs and 64 percent use social media.
What does this tell marketers? According to Odden, marketers need to optimize their content in regards to what journalists are looking for. In other words, he suggests including terms such as expert and other credentials, specifications, and trends that journalists would use.
Incidentally, the survey found that TV and online journalists were more apt to use social media to find information.
Duration : 0:3:38
Presentation by Mark Lawn, European Marketing Manager, Canon Europe, at the Ipex Media Summit. He explains Canon’s view of the digital print arena and the research behind it. He makes particular reference to trends within Central Reprographic Departments (CRDs) and reveals some wider conclusions drawn from Canon’s most recent ‘Insight’ reports.
Duration : 0:4:51
Twerrorism – When anarchists tweet, the state twembles