Social Media TV

Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011.

Peter says that sports and social media dovetail well together. It’s natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It’s easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team.

01:30 Scott then discusses the team’s use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand.

Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end.

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Follow the Celtics on Facebook: https://www.facebook.com/bostonceltics
Follow the Celtics on Twitter: @celtics
Boston Celtics blog: http://www.celticsblog.com/

Duration : 0:4:12

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Technorati Tags: 2011, basketball, Boston Celtics, brand, brands, Celtics, chicago, Fans:, Google Plus, Instagram, iphone, marketing, nba, organization, Peter Stringer, SES, social media, sport, Sports, Team, tweet, twitter, Video, youtube

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There is a common thread in many of the top stories this week – from the role played by Team Anna in the Hisar by polls, to Advani’s Jan Chetna Yatra, to a frank admission by a UPA minister that the government cannot compete with the use of social media by civil society activists. On our first episode of Trending This Week, we discuss if the political contact with masses is changing and are our politicians ready for the challenge.

Duration : 0:5:38

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Technorati Tags: 24x7, Advani, Advani's, Anna, Arvind, bill, Chetna, Hazare, Hisar, Jan, Kejriwal, Lokpal, NDTV, polls, Team, Yatra

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Oct. 18 (Bloomberg) — Ted Schlein, a managing partner at Kleiner Perkins Caufield & Byers, talks about venture capital investment opportunities in technology companies.
Schlein also discusses secondary markets, initial public offerings in the technology industry and Internet security. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:8:5

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Technorati Tags: All, Audio, Bloomberg, companies, Company, computer, Computers, corporate, E-commerce, English, Favors, finance, financial, info, Initial, internet, Interviews, IPOs, Leverage, media, Multimedia, News, Offerings, public, Schlein, security, Services, social, Team, tech, That, US, Video, Visual, West

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Aug. 1 (Bloomberg) — Theresia Gouw Ranzetta, managing partner at Accel Partners, talks about the company’s $7.9 million investment in Joyus, a startup that helps shoppers discover goods via short-form videos.
Ranzetta, speaking with Emily Chang on Bloomberg Television’s “Bloomberg West,” also discusses Accel’s investment strategy and the impact of social media on consumers. (Source: Bloomberg)

Duration : 0:6:4

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Technorati Tags: Accel's, All, Apparel, Audio, Bloomberg, California, Clothing, Company, Consumer, Discusses, E-commerce, English, Goods, internet, interview, Interviews, Joyus, Luxury, media, Multimedia, Multimedia-Exec, New, News, Ranzetta, Retail, social, Startup, state, Team, US, Video, Visual, West, York

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May 25 (Bloomberg) — Jay Ritter, a finance professor at the University of Florida, talks about the prospects for initial public offerings by Zynga Inc. and other social media startups.
Zynga is the biggest maker of games on Facebook. Ritter speaks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.” (Source: Bloomberg)

Duration : 0:1:45

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Technorati Tags: `Urgency', All, Audio, Bloomberg, Company, computer, corporate, Created, E-commerce, English, Experts, finance, Initial, internet, Interviews, IPO, IPOs, linkedin, media, Multimedia, Multimedia-Market, New, News, Offerings, Possible, public, Ritter, Says, social, software, Stocks, Team, US, Video, Visual

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May 18 (Bloomberg) — Bloomberg’s Cory Johnson discusses LinkedIn Corp.’s initial public offering.
The first major social-media company to sell shares to the public raised $352.8 million after pricing its shares at $45 each. Johnson speaks on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:1:42

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April 26 (Bloomberg) — U.S. regulators may issue rules this year outlining for the first time how drugmakers led by Roche Holding AG can use social media sites such as Twitter and Facebook to promote and track the performance of medicines.
Megan Huges reports from Washington on “InBusiness with Margaret Brennan”. (Source: Bloomberg)

Duration : 0:2:18

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April 18 (Bloomberg) — Duncan Clark, chairman of BDA China Ltd., talks about social networking in China.
Clark also discusses Facebook Inc. and Renren Inc.’s U.S. trading debut. He speaks with Emily Chang on Bloombeg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:6:3

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Technorati Tags: All, Audio, BDA's, Bloomberg, business, China, Clark, Company, computer, Computers, Discusses, Emerging, English, Experts, in, Initial, internet, Interviews, IPOs, Markets, media, Multimedia, Multimedia-Market, networking, New, News, Offerings, public, Renren, social, software, Stocks, Team, US, Video, Visual

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April 14 (Bloomberg) — Ann Miura-Ko, a partner at Floodgate Funds, talks about competition for labor among technology companies and the impact on start ups.
Miura-Ko also discusses lawsuits filed against Twitter Inc. over ownership. She speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Duration : 0:5:14

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Feb. 17 (Bloomberg) — Reggie Bradford, chief executive officer of Virtue Inc., talks about prospects for corporate use of social media to market their products and services.
Bradford talks with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)

Duration : 0:4:29

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Technorati Tags: `Core', advertising, All, Audio, AV, Be, Bloomberg, Bradford, CEO, Company, computer, Computers, Consumer, English, Goods, internet, interview, Interviews, marketing, media, Multimedia, Multimedia-Exec, networking, News, of, Retail, Says, social, software, Syndicated, Team, to, US, Video, Visual

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