Social Media TV

Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.

For more information on speaking at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:3:6

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Technorati Tags: facebook, high road communications, howto, linkedin, lisa buyer, neil johnson, public relations, search butterfly pr campaign, SEM, seo, social media, social media tools, telus, the buyer group, twitter, youtube

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