Mark Pesce and Brad McCarty – TWiSocial Media #01
Saturday, October 8th, 2011
0:00-1:00 On This Week in Social Media we’re talking about People Power with Mark Pesce and Brad McCarty.
1:00-1:30 Mark, how are things in Sydney?
1:30-4:15 Mark, you developed a whole world of virtual reality through VRML. How do you think we’ve ended up since the vision you had in the 1990s?
4:15-5:15 At one point, the tweets were moving faster than the storm (Hurricane Irene) itself.
5:15-7:00 Welcome to Brad, North American editor for The Next Web. How are things in Nashville?
7:00-8:30 Brad- I was looking at a story out of Indonesia this week about a woman who ran a social media campaign for an election in Indonesia and is now getting offers as a social media coach.
8:30-11:00 This week, we’re taking a look at MTV and their use of social media for the Movie Awards. Any reaction, Mark or Brad?
11:00-11:30 At that event, Beyonce broke the news of her pregnancy and generated more tweets per minute than any other world event, ever.
11:30-13:30 Even a year after the BP Deepwater Horizon incident, BP continues to lose in its social media efforts to rehabilitate the brand.
13:30-16:00 Doesn’t it seem strange that a head of PR wouldn’t use these tools themselves and be familiar with them?
16:00-17:00 Brad: Pitch me on Twitter. 140 characters or less is what I have time to read.
17:00-19:00 Marketers say they want to have a dialogue with their customers, but their dollars are still spent on traditional, one-sized media.
19:00-20:15 Mark: Guidelines are different than brands.
20:15-22:45 Icelandic citizens are currently crowdsourcing the re-write of their nation’s constitution. Mark, what are your thoughts on that?
22:45-26:45 Your role as a citizen in a western democracy is somewhat limited outside of voting. Will the democratization of media lead to a revitalization of democracy itself?
26:45-28:30 Brad, any perspectives on that on your end?
28:30-29:30 That raises the question: If our government institutions were created at a time when we were largely an agrarian population and information only spread as fast as news via horseback could.
29:30-32:30 There was a report this week about the mayor of a town in Syria who took to YouTube to bypass government controls.
32:30-33:45 Mark: We have people fact-checking with political aims and one of the outcomes of that process is that now there’s an extreme amount of caution with the mainstream media.
33:45-36:00 One of the companies at the core in driving the stake into the heart of old media is WikiLeaks.
36:00-38:15 Mark: There’s a correlation between the percentage of the population that has a mobile phone and whether they have access to the Internet and to their likelihood of a revolution.
38:15-40:30 The velocity at which information during revolutions can spread via Twitter and BlackBerry messenger is astounding.
40:30-41:00 It’s events like Beyonce’s baby bump and Justin Bieber’s new album that gets people familiar with the tools and then enables people to use them in social movements.
41:00-41:30 Thank you to Mark (@mpesce) and Brad (@bradmccarty). And be sure to follow us on Twitter @TWiSocialMedia and on Facebook at TWiSocialMedia.
We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email twisocialmedia@thisweekin.com
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TWiSM: @twisocialmedia
Mark: @mpesce
Brad: @bradmccarty
Special thanks to the members of the TWiSM Producer Program
Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan
Duration : 0:41:37
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