Boston Celtics staying on top of social media marketing at SES Chicago!
Thursday, November 24th, 2011
Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011.
Peter says that sports and social media dovetail well together. It’s natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It’s easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team.
01:30 Scott then discusses the team’s use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand.
Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end.
Join SES on Facebook at: http://www.facebook.com/SESConf
Join SES on Google Plus at: https://plus.google.com/u/0/s/SESconference
Follow SES on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com
Follow the Celtics on Facebook: https://www.facebook.com/bostonceltics
Follow the Celtics on Twitter: @celtics
Boston Celtics blog: http://www.celticsblog.com/
Duration : 0:4:12
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed. 
Daniel Radcliffe explains why he doesn’t tweet or have a Facebook page.
SUBSCRIBE to support my creations 
In this video http://www.ferreemoney.com will show you a fast and easy way to get more Twitter followers. This is I find the Top 50 Twitter people in any niche market and how I use http://bit.ly/Tweet-Spinner-Tool to automatically get their Followers to Follow Me Back. All I do is code my settings once and the software takes care of the Rest. Here’s the 5 Simple Steps.
