Social Media TV

Byron Gordon, SEO-PR, interviews Bryan Srabian, Director of Social Media, San Francisco Giants, on the subject of social media marketing for a major professional sports organization at SES Chicago, 2011.

Bryan begins by answering how he became director of social media for the San Francisco Giants. Bryan had worked for the Giants for 14 seasons, working a variety of positions. He later left the organization but was later called back to head newly created position of social media director back in January of 2010. Bryan says major sports organizations are actively exploring how to effectively use social media marketing and some have devoted greater budgets for the department than others. Bryan is solely responsible for the Giants social media outreach. Brian stresses the importance of learning how to use Facebook, Twitter, YouTube, Google Plus, in addition to understanding the brand in order to respond and connect with your fans.

Next, Brian discusses the differences between Facebook and Twitter and what is more appropriate for the type of post you wish to make when connecting with your fans. The Giants have some 1.2 million fans on their Facebook page (more than half of those are from Bay Area fans) and more than two hundred thousand Twitter followers. Twitter is about real-time communication, according to Bryan, and Tweets have a short shelf-life which makes it easy to move offers fairly quickly while Facebook is better at promoting events and getting feedback from fans.

Bryan also elaborates on the importance of conducting reputation management for the SF Giants using social media and listening to what the fans have to say and share. Social media has given us the ability to react and learn from our fans. The key takeaway for Bryan is listening first and then engaging your fans. There is not one owner of the San Francisco Giants. It is the community of fans who “own” the SF Giants, according to Bryan.

Join SES on Facebook at: http://www.facebook.com/SESConf
Follow us on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Giants on Facebook: https://www.facebook.com/Giants
Follow the Giants on Twitter: @sfgiants
SF Giants blog: http://giantsbaseballblog.blogspot.com

Duration : 0:5:48

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Technorati Tags: @sfgiants, @srabe, 2011, baseball, baseball game, bryan srabian, business, business interviews, champion, chicago, connecting, director, director of social media, Events, facebook, Fans:, Giants, giants interviews, google, jobs, major league, Management, organization, plus, promoting, reputation, san francisco, SES, social media, Sports, sports industry interviews, sports marketing, sports social media, success in sports, tweets, twitter, world, youtube

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At Social Media Energy, we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help.

Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer?

Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action.

Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following.

Change – Adapt. Be proactive in organizational transformation. Voice your business processes.

Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.

Contact us TODAY:
www.SocialMediaEnergy.com

Duration : 0:2:55

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Technorati Tags: business growth, facebook, fad, fan pages, innovation, internet marketing, linkedin, Pictures, social media, Social Networking, tweets, twitter, uploads, Video, viral, virtual, youtube

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Complete video at: http://fora.tv/2010/01/25/Digital_Life_Design_2010_Real_Time

Blogger and Vonage co-founder Jeff Pulver argues that social media will soon “go away.” “Those of you who call yourselves a social media guru or expert, you should find a new job,” he says. Pulver believes we are witnessing the evolution of communication and that online interaction will soon become more personal.

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DLD is an inspiring community for the 21st century which features digital innovation, science and culture and brings together thought leaders, creators, entrepreneurs and investors from Europe, the Middle-East, the Americas and Asia.

This session on the real time web features Raj Narayan (Tinker), Loic Le Meur (Seesmic), and Baratunde Thurston (The Onion). Moderated by Jeff Pulver (Pulver.com). – DLD

Jeff Pulver has been called “a habitual entrepreneur who likes to start Internet communications companies.” He is known globally as someone who helped popularize the use of Voice over IP (voip) and as the co-founder of Vonage. In 2009 he created the global #140 Characters Conferences, which explores the emerging real-time Internet.

On February 12, 2004, Mr. Pulver’s petition for clarification declaring Free World Dialup as an unregulated information service was granted by the Federal Communications Commission (FCC). This landmark decision by the FCC was the first decision it made on IP communications.

Duration : 0:2:24

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Technorati Tags: communication, Experts, facebook, foursquare, future, gurus, information, internet, marketing, media, myspace, networks, online, overload, social, tweets, twitter

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