Twitter and other social media reacted throughout President Obama’s State of the Union address. WSJ’s social media guru Zach Seward talks to Jerry Seib and Kelly Evans about the response in the Twiterverse.
Duration : 0:2:50
(Original publish date: 6/28/2010) The boy band got its start with social networks and still uses them to sell out concerts.
Duration : 0:2:46
Facebook and Twitter are now the stomping grounds of Esme Barrera’s friends and family. They are using social media to keep her memory alive and to help solve her murder.
Duration : 0:2:52
Imran Khan’s message to his supporters about Social Media Responsibility.
Duration : 0:1:22
http://nma.tv
Will Wright is the designer behind successful life simulation game The Sims. Wright’s next creation, HiveMind, aims to take the player into the real world.
Wright describes HiveMind as a group of cross-platform, cross-media online applications. It is designed to turn everyday life into an interactive gaming experience.
This is done by tapping into personal information from social media networking sources such as Facebook and Twitter and layering this with information about a person’s physical surroundings.
The result is an alternative reality game. HiveMind will learn your wishes and map these to the people and world around you. Wright calls this “situational awareness.”
He got the idea when stumbling upon a car show he hadn’t known about. Wright says HiveMind can make real life richer by allowing players to serendipitously discover new opportunities and experiences.
“I started thinking about games that we can build that would allow us to triangulate you in that space and build that deep situational awareness,” says Wright. “There will be all types of games, but the key will be focusing the experiences, including multi-player, within the real world and away from the fictional world that games currently invest in.”
Duration : 0:1:43
In an interview with WSJ’s Alan Murray, social media expert Clay Shirky discusses the effect of Facebook, Twitter and other social media in the recent uprisings in Egypt and Tunisia, and what it could mean for the Middle East at large. This interview originally aired on 2/18/2011
Duration : 0:24:6
Multiplatinum rapper Soulja Boy, who has 2.5 million Twitter fans and has had his videos watched more than 500 million times on YouTube, talked to WSJ’s Lee Hawkins as part of “WSJ Weekend Conversations. ” The 20-year-old rapper discussed his Internet marketing strategy for his forthcoming single, “Speakers Going Hammer,” and performed the single for a crowd of fans.
Duration : 0:15:29
This video infographic shows all the latest facts & figures about social media. For more cool video infographics visit – http://www.videoinfographs.com
Duration : 0:2:45
This Week in Social Media is proud to present Robert Tercek’s speech from the Casual Connect Conference, entitled “Beyond Play: Gaming in the Connected Age.” As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification.
TIMECODES
00:00 Introduction
01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic
02:28 Jeopardy Online; taking traditional games online and why some take off, some don’t
04:30 How games reflect our times
06:09 The most popular game in the world: CityVille
8:49 Where’s the game in CityVille? Giving gifts!
9:39 Zynga’s ‘spamming model’
10:40 Social obligation and social gaming
12:00 Zynga’s symbiotic, but captive, relationship with Facebook
12:49 Gamification sucks! What are we talking about when we talk about gamification.
15:20 Gamification is the datamining business
15:44 Jane McGonigal’s Vision
17:00 Idealists vs. Realists
18:58 Pointification of Life and BF Skinner
21:30 Foursquare+Groupon+Zynga= Giant Habitrail
23:00 TaskRabbit
23:50 An appeal to game developers to do better
24:10 Convergent technology
25:10 Apple has enough cash to buy all the other mobile companies
26:30 The collapsing cycle of innovation
29:00 Augmented reality
32:30 The “One Ring” of social gaming= NFC
34:50 60% of what is purchased on phones are games
36:08 Ford Fusion has a built in game
37:30 The revival of the “Fun Factor”
38:00 Bringing back mythology into games using secrets
40:00 Transgression as a driving force in games
42:20 Games are entirely too nice
43:40 Modern Mythology
48:50 The most powerful stories are the ones that say the monster is within you
49:25 Spectacle
51:00 Deception- Featuring Marco Tempest
56:00 Closing
We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email TWiSocialMedia@thisweekin.com
FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Duration : 0:57:29
Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011.
Peter says that sports and social media dovetail well together. It’s natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It’s easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team.
01:30 Scott then discusses the team’s use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand.
Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end.
Join SES on Facebook at: http://www.facebook.com/SESConf
Join SES on Google Plus at: https://plus.google.com/u/0/s/SESconference
Follow SES on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com
Follow the Celtics on Facebook: https://www.facebook.com/bostonceltics
Follow the Celtics on Twitter: @celtics
Boston Celtics blog: http://www.celticsblog.com/
Duration : 0:4:12
