Social Media TV

Byron Gordon, SEO-PR, interviews Bryan Srabian, Director of Social Media, San Francisco Giants, on the subject of social media marketing for a major professional sports organization at SES Chicago, 2011.

Bryan begins by answering how he became director of social media for the San Francisco Giants. Bryan had worked for the Giants for 14 seasons, working a variety of positions. He later left the organization but was later called back to head newly created position of social media director back in January of 2010. Bryan says major sports organizations are actively exploring how to effectively use social media marketing and some have devoted greater budgets for the department than others. Bryan is solely responsible for the Giants social media outreach. Brian stresses the importance of learning how to use Facebook, Twitter, YouTube, Google Plus, in addition to understanding the brand in order to respond and connect with your fans.

Next, Brian discusses the differences between Facebook and Twitter and what is more appropriate for the type of post you wish to make when connecting with your fans. The Giants have some 1.2 million fans on their Facebook page (more than half of those are from Bay Area fans) and more than two hundred thousand Twitter followers. Twitter is about real-time communication, according to Bryan, and Tweets have a short shelf-life which makes it easy to move offers fairly quickly while Facebook is better at promoting events and getting feedback from fans.

Bryan also elaborates on the importance of conducting reputation management for the SF Giants using social media and listening to what the fans have to say and share. Social media has given us the ability to react and learn from our fans. The key takeaway for Bryan is listening first and then engaging your fans. There is not one owner of the San Francisco Giants. It is the community of fans who “own” the SF Giants, according to Bryan.

Join SES on Facebook at: http://www.facebook.com/SESConf
Follow us on Twitter: @SESConf
Register for the next SES Chicago at: http://www.seschicago.com

Follow the Giants on Facebook: https://www.facebook.com/Giants
Follow the Giants on Twitter: @sfgiants
SF Giants blog: http://giantsbaseballblog.blogspot.com

Duration : 0:5:48

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Technorati Tags: @sfgiants, @srabe, 2011, baseball, baseball game, bryan srabian, business, business interviews, champion, chicago, connecting, director, director of social media, Events, facebook, Fans:, Giants, giants interviews, google, jobs, major league, Management, organization, plus, promoting, reputation, san francisco, SES, social media, Sports, sports industry interviews, sports marketing, sports social media, success in sports, tweets, twitter, world, youtube

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Twitter users on both sides of the U.S./Mexico border are speaking out and asking for protection following the fourth social media murder in Nuevo Laredo.

Duration : 0:0:58

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Technorati Tags: Bloggers, blogs, Drug Cartels, Fiddler, Fourth Social Media Murder, manifesto, Mexico, murder, Nuevo Laredo, Nuevo Laredo En Vivo, protection, Rascaptripas, Social Media Murder, Tamaulipas, twitter, Twitter Users

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We The People: On We The People, we debate if social media like Twitter is promoting a confessional culture.

Duration : 0:7:57

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Technorati Tags: 24x7, debate, discussion, equations, human, media, NDTV, people, social, the, twitter, We, website

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Jian Ghomeshi hosts a live panel discussion on the impact of social media at this year’s CBC Live Kick off to Culture Days in Vancouver.

Duration : 0:45:3

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Technorati Tags: CBC, Jian Ghomeshi, social media, twitter

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Social Media has changed the way EMC engages with all of our audiences. The social web gives us an opportunity to strengthen our relationships with customers and partners, and the public.

The benefits of Social Media are great, but with great reward comes great responsibility. This brief training video is designed to communicate the key points of proper social engagement while not losing sight of the ‘fun’ side of Social Media.

Learn more at http://emc.com/social

Duration : 0:4:23

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Technorati Tags: #SMDay, caveman, ebusiness, ECN, EMC, EMC Community Network, EMC Corporation, EMC ONE, EMCONE, engagement marketing, facebook, linkedin, media, smday11, smday2011, social, social media 101, Social Media Day 2011, social media networking, social media optimization, social media tools, Social Media Training, Social Networking, social-media-for-business, twitter, Using, youtube

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Salud 2.0, @monicamoro y @evavelasco conversan sobre el uso de Twitter en entornos de salud, industria farmacéutica, marketing 2.0, marketing digital

Duration : 0:8:6

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Technorati Tags: blogosfera sanitaria, EvaVelasco, marketing digital, MònicaMoro, salud 2.0, twitter

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Hundreds of people were in and out of Occupy Austin’s tenth day at City Hall. Many were looking at laptops and cell phones, monitoring live streams and Twitter feeds from other Occupy movements worldwide.

Duration : 0:1:47

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Technorati Tags: City Hall, facebook, Occupy Austin, Occupy Wall Street, social media, twitter

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0:00-1:00 On This Week in Social Media we’re talking about People Power with Mark Pesce and Brad McCarty.
1:00-1:30 Mark, how are things in Sydney?
1:30-4:15 Mark, you developed a whole world of virtual reality through VRML. How do you think we’ve ended up since the vision you had in the 1990s?
4:15-5:15 At one point, the tweets were moving faster than the storm (Hurricane Irene) itself.
5:15-7:00 Welcome to Brad, North American editor for The Next Web. How are things in Nashville?
7:00-8:30 Brad- I was looking at a story out of Indonesia this week about a woman who ran a social media campaign for an election in Indonesia and is now getting offers as a social media coach.
8:30-11:00 This week, we’re taking a look at MTV and their use of social media for the Movie Awards. Any reaction, Mark or Brad?
11:00-11:30 At that event, Beyonce broke the news of her pregnancy and generated more tweets per minute than any other world event, ever.
11:30-13:30 Even a year after the BP Deepwater Horizon incident, BP continues to lose in its social media efforts to rehabilitate the brand.
13:30-16:00 Doesn’t it seem strange that a head of PR wouldn’t use these tools themselves and be familiar with them?
16:00-17:00 Brad: Pitch me on Twitter. 140 characters or less is what I have time to read.
17:00-19:00 Marketers say they want to have a dialogue with their customers, but their dollars are still spent on traditional, one-sized media.
19:00-20:15 Mark: Guidelines are different than brands.
20:15-22:45 Icelandic citizens are currently crowdsourcing the re-write of their nation’s constitution. Mark, what are your thoughts on that?
22:45-26:45 Your role as a citizen in a western democracy is somewhat limited outside of voting. Will the democratization of media lead to a revitalization of democracy itself?
26:45-28:30 Brad, any perspectives on that on your end?
28:30-29:30 That raises the question: If our government institutions were created at a time when we were largely an agrarian population and information only spread as fast as news via horseback could.
29:30-32:30 There was a report this week about the mayor of a town in Syria who took to YouTube to bypass government controls.
32:30-33:45 Mark: We have people fact-checking with political aims and one of the outcomes of that process is that now there’s an extreme amount of caution with the mainstream media.
33:45-36:00 One of the companies at the core in driving the stake into the heart of old media is WikiLeaks.
36:00-38:15 Mark: There’s a correlation between the percentage of the population that has a mobile phone and whether they have access to the Internet and to their likelihood of a revolution.
38:15-40:30 The velocity at which information during revolutions can spread via Twitter and BlackBerry messenger is astounding.
40:30-41:00 It’s events like Beyonce’s baby bump and Justin Bieber’s new album that gets people familiar with the tools and then enables people to use them in social movements.
41:00-41:30 Thank you to Mark (@mpesce) and Brad (@bradmccarty). And be sure to follow us on Twitter @TWiSocialMedia and on Facebook at TWiSocialMedia.

We want to hear from you! To tell us who you’d like to see as a guest and what hot topics in social media you’re interested in, email twisocialmedia@thisweekin.com

Support This Week in Social Media and independent programming by joining the TWiSM Producer Program at ThisWeekinSocialMedia.co!

FOLLOW ON TWITTER
Robert: @superplex
TWiSM: @twisocialmedia
Mark: @mpesce
Brad: @bradmccarty

Special thanks to the members of the TWiSM Producer Program

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:37

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Technorati Tags: beyond, bp, brad mccarty, Entertainment, facebook, Government, gulf coast, mark pesce, media, network, New, oil spill, organized, robert tercek, Shows, social, this week in, this week in social media, Trends, TV, twi, twitter, web, Wikileaks

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The Legislature has no formal rules or guidelines regarding lawmaker use of social media – including Facebook, blogs, Twitter, Flickr and YouTube. The concern is that social media might be misused, even accidentally

Duration : 0:1:44

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Technorati Tags: facebook, lawmakers, media, politicians, social, twitter, youtube

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0:00-1:00 We’re here today on the This Week in Social Media pilot episode!
1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com).
1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon.
3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media?
4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up?
9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right?
10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies?
12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard.
13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts?
17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right?
19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list.
20:15-21:15 How does a big brand work itself into these conversations?
21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the selection of their new flavors and how Levi’s crowd-sourced the selection of their new brand faces.
23:30-25:30 Will social media prompt brands to act in a more ethical fashion?
25:30-27:00 I hear a lot of CEOs who say that Twitter just isn’t for them. What do you say to those people?
27:00-29:00 So what’s the best way to get started? What do you tell a company to do first?
29:00-31:00 How does a company establish what they stand for as a brand? How do they define it?
31:00-33:00 People have been using Twitter as a means of organization when other communication methods aren’t available. What are your thoughts on this?
33:00-34:45 In my opinion, Facebook has given us a big reason to be distrustful of their service, and now Google has walked in and positioned themselves as a hero.
34:45-36:30 Simon: We are now in the data trading businesses. Look at someone like Lady Gaga launching her own Little Monsters social network.
36:30-38:15 I think the shift is that we, as consumers, can now demand an equal amount of privacy.
38:15-41:00 So consumers are going to re-seize control of the conversation? How?
41:00-41:15 Thank you for joining us today Simon!

We want to hear from you! Tell us who you’d like to see as a guest and what hot topics in social media you’re interested in at twisocialmedia@thisweekin.com

FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Simon: @simonmainwaring

A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co

Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan

Duration : 0:41:20

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Technorati Tags: Branding, brands, facebook, google, identity, robert tercek, simon mainwaring, social media, this week in social media, TWiSM, twitter, we first

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